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策略群組與不對稱資訊對策略比擬和專利訴訟回應策略的影響 = The Im...

倪鈺婷

策略群組與不對稱資訊對策略比擬和專利訴訟回應策略的影響 = The Impact of Strategic Group and Asymmetric Information on Strategic Analogy and Reactive Patent Litigation Decision

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Impact of Strategic Group and Asymmetric Information on Strategic Analogy and Reactive Patent Litigation Decision
作者:	倪鈺婷,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	103面圖，表 : 30公分;
標題:	策略群組
標題:	Strategic Group
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/78409926608697408272
附註:	參考書目：面52-61
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	專利訴訟現在已經成為跨法律與管理領域且重要的決策議題。在管理領域當中,許多研究著重在探討侵權行為與專利布局對公司的影響，但是卻很少研究探討到管理者面臨訴訟時如何回應專利訴訟與制定決策的過程。此外也很少研究著重在探討法律對管理決策相關議題的重要性。因此,本研究根據資訊處理與競爭行為理論與市場地位為基礎以形成實驗情境的具體條件,目的是來探討不對稱資訊與策略群組的競爭強度在實務上如何影響管理者比擬類似訴訟案件並且回應專利訴訟的決策。我們利用實驗設計的方式向217位高階經理人進行情境問卷的發放，研究結果發現，當產業中的策略群組競爭強度越強時，管理者越傾向使用策略比擬作為決策依據，也更願意在面臨專利訴訟時進行反擊；但是當市場資訊的不對稱性程度越高時，雖然管理者會越傾向使用策略比擬作為決策依據，但面臨專利訴訟時卻傾向不進行反擊。 How to react to a patent litigation complaint has become an interdisciplinary issue across legal and strategic management fields. In legal field, previous literature has focused on the legitimizing aspects and the political aspects of intellectual property laws. However, little legal scholars have devoted little attention on the importance of managing legal dimensions of business. In strategic management field, business strategy scholars from a range of disciplines have proposed numerous theories of patent litigation. We organize these theories into two broad categories: (a) information-based theories, and (b) rivalry-based theories. Thus, this study following the information-based theories and rivalry-based theories proposes that a firm’s reactive patent litigation strategy’s success is determined not only by the power of analogical transfer but also by how well managers make effective use of strategic analogy drawn from asymmetric information and market rivalry in a strategic group. By applying an experimental design method to develop scenarios for top executives of SMEs, the results show that a theoretical framework of asymmetric information, competitive rivalry in a strategic group and market positions affect a firm’s reactive patent litigation strategy. In addition, when facing intensive competitive rivalry in strategic group, top executives tend to use the power of strategic analogy as the decision-making guideline, and then have more willingness to make a reactive patent litigation strategy. However, although top executives still use the power of strategic analogy as the decision-making guideline when facing highly asymmetric information in the market, they tend not to adopt a reactive patent litigation strategy. These findings broaden the information-based and rivalry-based theory’s explanations of reactive patent litigation decision-making.

策略群組與不對稱資訊對策略比擬和專利訴訟回應策略的影響 = The Impact of Strategic Group and Asymmetric Information on Strategic Analogy and Reactive Patent Litigation Decision
倪, 鈺婷

策略群組與不對稱資訊對策略比擬和專利訴訟回應策略的影響 = The Impact of Strategic Group and Asymmetric Information on Strategic Analogy and Reactive Patent Litigation Decision / 倪鈺婷撰 - [高雄市] : 撰者, 2014[民103]. - 103面 ; 圖，表 ; 30公分.
參考書目：面52-61103年12月16日公開內容為英文.
策略群組Strategic Group

策略群組與不對稱資訊對策略比擬和專利訴訟回應策略的影響 = The Impact of Strategic Group and Asymmetric Information on Strategic Analogy and Reactive Patent Litigation Decision
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