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製造業服務化之研究-以塑膠產業C公司為例 = A Study on Se...

國立高雄大學亞太工商管理學系碩士班

製造業服務化之研究-以塑膠產業C公司為例 = A Study on Servitization of Manufacturing - The Case of C-Company in Plastic Industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study on Servitization of Manufacturing - The Case of C-Company in Plastic Industry
作者:	柯冠宏,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	75面圖，表 : 30公分;
標題:	製造業服務化
標題:	Servitization of Manufacturing
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/91215561512121935250
附註:	參考書目：面56-63
附註:	103年12月16日公開
摘要註:	在21世紀裡，服務業不斷的推陳出新，而製造業也在傳統的營運模式內引進服務業的性質，製造業服務化儼然已成為下一波產業的新革命。製造業轉型服務化已是不可忽略的趨勢，從二級產業轉型為「2.5級產業」是目前台灣正在推行的目標。如何瞭解傳統產業的競爭情況與結構特性、確認其在國家經濟中之地位，進而瞭解傳統產業轉型與提昇競爭力的策略與經營所面對的問題，是有效提昇傳統產業競爭力的重要課題。本研究目的將以製造業服務化的觀點建立理論架構，以C公司為例，探討廠商如何透過服務創新提供加值型的服務，並進行企業之轉型活動。希望可以透過問卷方式來了解顧客對於製造業服務化的觀點及潛在需求，並探討C公司如何面對顧客的需求來進行企業轉型，利用製造業服務化的模式來進行整體企業的流程再造，提升自身的產品價值。根據問卷的排序結果與T檢定分析顯示，C公司的產品品質、認證服務與營運機密的保護上，是顧客所重視且C公司的績效表現度也是良好的。根據IPA分析結果，了解C公司目前所需要改善的部分是產品的設計、簡化訂單流程、提供產品回收服務，並透過技術與教育訓練的交流增強與顧客的關係。本研究建議C公司在未來開發新產品或服務項目的時候，可以透過跨部門的連結，掌握住不同面向的市場動脈，給予顧客更全面性的價值資訊，可以有效增強C公司在市場上的競爭力。 In the 21st century, the service industry continues to innovate, and the manufacturing also introduces the characteristics of service industry into its traditional business model, making the servitization of manufacturing become the new industrial revolution. The manufacturing servitization is an unavoidable trend, transforming itself from second level industry into “2.5 level industry” and this is what Taiwanese Government is now promoting. How to understand competitive condition and structural attributes of traditional industry and ensure its position in national economy so as to know the problems to face of traditional industrial transformation and strategy and operation of competitiveness enhancement are the important issues to effectively enhance the traditional industry’s competitiveness.The purpose of this study is to take the perspective of servitization of manufacturing as theoretical framework and take C-Company as the example to explore how manufacturers provide value-added service via service innovation and conduct enterprise transformation. It is hoped to understand customers’ perspective of servitization of manufacturing and the potential demand through questionnaire so as to investigate how C-Company conducts enterprise transformation in face of customers’ demand and use the model of servitization of manufacturing to reconstruct the overall business process, enhancing the self-product value. According to the sorting results of questionnaire and t-test analysis, in terms of C-Company’s product quality, certification services and operation secret protection, they are what customers value and C-Company’s performance is good. According to the result of IPA analysis, it is understood that the product design, simplify the ordering process and offer product recycle services are what C-Company need to improve. Also, it is to enhance their relationship with the customer via the interaction of technique and training.This study suggests that, when C-Company develops new products or service items in the future, it can grasp the market focus of different aspects via cross-sectoral links, and provide the customers with more comprehensive value information so as to effectively enhance C-Company’s competitiveness.

製造業服務化之研究-以塑膠產業C公司為例 = A Study on Servitization of Manufacturing - The Case of C-Company in Plastic Industry
柯, 冠宏

製造業服務化之研究-以塑膠產業C公司為例 = A Study on Servitization of Manufacturing - The Case of C-Company in Plastic Industry / 柯冠宏撰 - [高雄市] : 撰者, 2014[民103]. - 75面 ; 圖，表 ; 30公分.
參考書目：面56-63103年12月16日公開.
製造業服務化Servitization of Manufacturing

製造業服務化之研究-以塑膠產業C公司為例 = A Study on Servitization of Manufacturing - The Case of C-Company in Plastic Industry
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