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台灣汽車售後維修材料供應鏈之研究 = A Study of Supply...

國立高雄大學亞太工商管理學系碩士班

台灣汽車售後維修材料供應鏈之研究 = A Study of Supply Chain for Taiwan Automobile After-Market Maintenance and Repair Materials

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Supply Chain for Taiwan Automobile After-Market Maintenance and Repair Materials
作者:	黃柏蒼,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	65葉圖,表 : 30公分;
標題:	供應鏈管理(SCM)
標題:	Supply Chain Management (SCM)
電子資源:	https://hdl.handle.net/11296/z7mbbg
附註:	108年10月31日公開
附註:	參考書目：葉49-52
摘要註:	摘要汽車零組件廠商大致區分為直接供應整車製造廠組裝的(Original Equipment Manufacturer, OEM)零組件製造商以及供應全球汽車維修的售後服務零組件廠。簡單來說，就是分為出廠原車零件以及汽車售後(After Market，AM)維修零件。汽車產業屬於傳統產業，但其經營架構涵蓋技術密集與資本密集，一輛汽車的產品供應鏈體系範圍廣泛且分工模式明顯，汽車零組件之供應體系依其等級與配備的不同，約由「7,500」至「18,500」種零組件所組裝成一完整品，這些零組件涵蓋的產業領域極廣，其中包括鋼鐵、塑膠石化及電子等許多重要產業所形成的產業供應鏈體系之經濟效益，在台灣整體經濟中占有相當的份量。本研究旨在探討台灣汽車售後維修材料供應鏈之發展，經由實證調查與分析，探討顧客對於AM材料供應之需求重要度與績效度的認知程度，並進一步採用「重要度-績效度」分析(Importance-Performance Analysis，IPA)之結果，以提出對於台灣汽車售後維修材料供應商資源配置管理之參考。研究結果發現，對於汽車材料之『品質』與『環保材質』的重要度認知程度，女性高於男性；而對於『品牌』、『品質』與『環保材質』的績效度認知程度，女性高於男性。另外，從IPA分析結果發現，重要度與績效度皆高的項目，為汽車售後維修材料產業的利基項目，共有5個項目，包含『品牌』、『品質』、『耐用性』、『售後服務』與『產品專業』，而業者應優先改善的項目為『供貨時效』，資源過度投入之項目為『瑕疵處理效率』。另由IPA分析結果也發現，顧客對價格的要求並不是評選供應商的唯一選項，因此，業者應思考削價爭取顧客的經營策略是否適切；並且應規劃正面的藍海策略，以及業者之間的良性競合模式，相信正確的競合模式應有助於提昇客戶對於供應商績效度的認知。最後，本研究依據研究結果，提出對於台灣汽車售後維修材料供應鏈的未來發展與經營方向之建議。 AbstractAuto components manufacturers are approximately divided into original components manufacturers and after-sale service components manufacturers for global auto maintenance. Simply speaking, it is divided into original parts and After Market (AM) maintenance parts. Auto industry belongs to traditional industry; however, the operation structure covers technology-intensive and capital-intensive. The products supply chain of an auto has a wide range and the labor division mode is obvious. The supply system of auto components is composed of about 7,500 to 18,500 kinds of components according to different grades and allocations. These components cover extremely wide industry fields, including iron and steel, plastic, petrochemical, electronics as well as many other important industries. The economic benefits of this industry supply chain system account for considerable portions in Taiwan's overall economic. This research aims to discuss the development of After Market maintenance materials supply chain for Taiwan's auto industry. Through empirical investigation and analysis, it discusses the perception degrees of importance and performance of customers to AM material supply requirements. Furthermore, by using the results from Importance-Performance Analysis (IPA), this research provides suggestions for Taiwan's auto AM maintenance materials suppliers in the resource management. Results show that female has higher perception degree of importance than male on the requirements of “Quality” and “Environmental Material” of auto materials. And female also has higher perception degree of performance on the requirements of “Brand”, “Quality” and “Environmental Material”. Additionally, from the IPA results, those requirements with both high importance and performance are the niches of auto AM maintenance materials industries. They include “Brand”,“Quality”, “Durability”, “AM service” and “Product Specialization”. The requirement that the AM maintenance materials supplier shall improve preferentially is “Supply Aging”. The project with excessive resources investment is “Defect Processing Efficiency”. Furthermore, from IPA analysis, it also discovers that price is not the only criteria to assess supplier. Therefore, the AM maintenance materials supplier shall consider whether the operation strategy of price cutting to acquire customers is appropriate, and shall plan positive blue ocean strategy and establish co-opetition relationships in Taiwan's AM maintenance materials supply chain. We believe the correct competition and cooperation mode is conducive to improve the recognition of customer on performance of supplier. At last, the study proposes suggestions on future development and direction of management of Taiwan's auto AM maintenance materials supply chain.

台灣汽車售後維修材料供應鏈之研究 = A Study of Supply Chain for Taiwan Automobile After-Market Maintenance and Repair Materials
黃, 柏蒼

台灣汽車售後維修材料供應鏈之研究 = A Study of Supply Chain for Taiwan Automobile After-Market Maintenance and Repair Materials / 黃柏蒼撰 - [高雄市] : 撰者, 2014[民103]. - 65葉 ; 圖,表 ; 30公分.
108年10月31日公開參考書目：葉49-52.
供應鏈管理(SCM)Supply Chain Management (SCM)

台灣汽車售後維修材料供應鏈之研究 = A Study of Supply Chain for Taiwan Automobile After-Market Maintenance and Repair Materials
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