| 摘要註: |
繼第三波「資訊產業」經濟後，文化創意產業被視為「第四波」經濟動力，經濟依靠的不再只是經濟實力，而是文化的創造力產生出的價值觀與特色。此外，過去在過度重視經濟開發的同時，人類開始有著「綠色思維」。思考如何達到節能減碳，思考如何從生產過程到產品的過程當中，降低並減少對於環境的破壞及負擔。文創與環保儼然已成為未來經濟發展的二大強權。然就目前產業發展現況觀之，二者之間彼此相互運用的實例甚少。本研究以T公司未來準備進入環保文創商品市場為例，應用品質機能展開(QFD)的系統性方法，探討環保文創商品之設計發展。首先，經由問卷調查來分析顧客對產品各項需求的重要度與滿意度；其次，透過六位相關專家學者的專業調查，擬定出環保文創商品之產品特性，以及各項產品特性的應用程度和成本高低，並建立顧客需求和產品特性之中央關係矩陣；最後，採用品質機能展開將顧客需求轉換成產品特性重要度權重值，以確認產品設計發展之資源優先分配順序，藉此提供建議給T公司未來在開發並進入環保文創商品時，同時考慮資源投入以及消費者重視的優先順序之重要參考。研究結果發現，「可回收」、「保存性長」、「耐撕裂」等三項商品功能，必須優先考量與設計。此研究成果顯示，當面對產品特性的考量並加上從顧客需求的角度切入時，環保文創商品除了需具備基本之可回收的特性之外，更重要的是，如何可以使用的更久，擺放得更久。一方面是符合經濟效益，另一方面則是減少對於材質的使用與浪費，符合環保愛地球的基本理念。本研究並提出以下三點建議供T公司未來在產品發展之參考：首先對消費者而言，文具除了要實用之外，更要具有文創、藝術、美觀、美學甚至“療癒經濟”效果；其次為價格平實，設計有趣；最後則為環保商品除滿足基本之「環保回收性」之外，更需具備「保存性長」以及「耐撕性」二大特性。 Since the economics led by the third wave “information industry”, the cultural and creative industry has been seen as the “fourth wave” economic power; economics is no longer dominated by economic power only, but by the values and characteristics created by the cultural creativity as well. Moreover, overemphasis on economic development also causes people to have “green thinking” about how to conserve energy and realize carbon reduction, to reduce the damage to, and the burden on, the environment in the process of manufacturing. Cultural creativity and environmental- friendliness have obviously become two strong powers in relation to future economic development. Yet, there are very few examples combining both together in the present industrial development. This study, using Company T, which is preparing itself for entering the environmentally-friendly cultural and creative market in the future, as an example, aims to understand the related design development. First, through a survey to analyze the importance and satisfaction of the product; second, the content of the questionnaires from six professionals emphasises the characteristics, applications and costs of the products, as well as the central relation matrix between customers' demands and product features; final, by applying the QFD, their requirements into the important weight value of the product are transformed in order to ensure the priority of the distribution of resources. The result will be provided to Company T as a reference to consider the priority of the resource inputs and consumer satisfaction when it develops environmentally-friendly cultural and creative products in the future. The conclusion found out that the result of the QFD analysis shows that “recyclable”, “preservable” and “resistance to tearing” must be considered as the priorities in product design. The conclusion of this research presents that from the perspective of the product characteristics and customer demand, an environmentally-friendly cultural and creative product should not only be recyclable, which has become a basic requirement, but also durable and preservable. These characteristics not only provide economic benefits, but also reduce the usage and waste of the materials, which is the basic concept of environmental- friendliness. The research offers three suggestions to Company T: first, to consumers, stationery should be useful, creative and beautiful, even with a “healing effect”; second, the price should be affordable and the design interesting; and third, an environmentally-friendly product should be “recyclable”, “preservable” and “resistant to tearing.” |