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房屋買賣瑕疵擔保責任 = The Responsibility for ...

國立高雄大學高階法律暨管理碩士在職專班(EMLBA)

房屋買賣瑕疵擔保責任 = The Responsibility for Defect Warranties in the Sale of House : 以凶宅為例兼論房仲業者之凶宅行銷策略; Taking the Haunted House for an Example, also Discussing Its Marketing Strategies for the Estate Agency Industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Responsibility for Defect Warranties in the Sale of House
副題名:	以凶宅為例兼論房仲業者之凶宅行銷策略
作者:	熊瑞先,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	112面圖,表 : 30公分;
標題:	凶宅
標題:	Haunted House
電子資源:	https://hdl.handle.net/11296/24uwbj
附註:	108年10月31日公開
附註:	參考書目：面101-103
摘要註:	本論文研究之目的，在於希望能將所謂的凶宅，做一行銷，以解決市場上空屋率過多之閒置，促進房地產之活絡。凶宅在法律上之見解，是視為有瑕疵之物，能夠將有瑕疵之物，行銷出去，而不致於滯銷，就有必要做一有效之行銷方式，這就是筆者最大之希望。凶宅既是一瑕疵物，賣方在出售時，是否有告知之義務？告知與否所影響之法律效果，必須要做探討。另外在凶宅的認定上，就理論及法院實務上，必須要做認定，如何認定？為首先要探討之處，其次認定後，所產生之法律效果，亦為我們所必須探討，究竟買方必須無條件承受或有條件的解除契約或請求賠償？可以造成解除契約，是否又造成法之不安定性？如未能解除契約，是否會造成對買方之不公？是否有立法例可供參考？以解除此一問題？為後續探討之處。本文所採用資料來源，為學者出版品及法院判決及網站所刊，研究方法為法院判決之剖析，找到共通性之研究結果，具可信度。在行銷面，行銷完美之產品，為世人所接受，但如為不完美之商品，如凶宅，應如何行銷？適逢筆者所學為法律兼管理，希望能在法律面做完整之認定及在管理面做好行銷之工作，兼顧兩者之所學，此為本文最大之目的。當然，如果能夠試圖改變凶宅在國人心目中一慣之看法，而不將凶宅視為傳統之看法，可能是更難得之收穫了。 The objective of this thesis is market so-called“haunted houses” in order to solve the problem of high vacancy rates in the market, and to stimulate transactions in housing sector. Houses where an unfortunate incident took place are considered defective objects in legal terms. Effective marketing strategies are necessary for the purpose of selling defective objects and avoid poor sales .This is what the author of this paper wishes for the most. Since a haunted house is a defective object, is the seller responsible for providing such information? We need to discuss the legal effects of whether the seller transmits the information about a haunted house. Furthermore, as for the definition of haunted house, we need to define it from the perspectives of theory and court cases in reality. The first issue we need to discuss is how to define a haunted house. Afterwards, we also need to probe the legal effects when an object is recognized as a haunted house, such as whether the buyer accepts the house unconditionally, terminates the contract conditionally, or requests indemnification. If the contract can be terminated, does it cause uncertainty about the laws? If a contract cannot be terminated, does it cause injustice to the buyer? Are there examples of legislation in order to solve this problem? This will be the issue we need to discuss later on. The sources of information for this essay are from publications of scholars, court verdicts, and websites. The research methodology is a literature review of court verdicts in order to come up with a research conclusion for common traits. As a result, the credibility of this research is high. In terms of marketing, it is commonly accepted to market perfect products. However, if a product is not perfect, such as a haunted house, how do we market it? Since the author majored in both law and management, the main objective of this essay is to combine the two fields in order to come up with a complete legitimate definition and proper marketing strategies. It goes without saying that if we change the ideology of haunted houses from the way it has traditionally been, it would be an additional and scarce benefit of this study.

房屋買賣瑕疵擔保責任 = The Responsibility for Defect Warranties in the Sale of House : 以凶宅為例兼論房仲業者之凶宅行銷策略; Taking the Haunted House for an Example, also Discussing Its Marketing Strategies for the Estate Agency Industry
熊, 瑞先

房屋買賣瑕疵擔保責任 = The Responsibility for Defect Warranties in the Sale of House : 以凶宅為例兼論房仲業者之凶宅行銷策略 / 熊瑞先撰 - [高雄市] : 撰者, 2014[民103]. - 112面 ; 圖,表 ; 30公分.
108年10月31日公開參考書目：面101-103.
凶宅Haunted House

房屋買賣瑕疵擔保責任 = The Responsibility for Defect Warranties in the Sale of House : 以凶宅為例兼論房仲業者之凶宅行銷策略; Taking the Haunted House for an Example, also Discussing Its Marketing Strategies for the Estate Agency Industry
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