國立高雄大學圖資館 |

Language: English

Back

手搖飲料消費者滿意度之研究 = A Study of Customer ...

國立高雄大學高階經營管理碩士在職專班(EMBA)

手搖飲料消費者滿意度之研究 = A Study of Customer Satisfaction on Tea Drinks : 以金門為例; the Case of Kinmen

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study of Customer Satisfaction on Tea Drinks
Title Information:	以金門為例
Author:	陳建睿,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2014[民103]
Description:	77葉圖，表 : 30公分;
Subject:	手搖飲料
Subject:	Beverage
Online resource:	https://hdl.handle.net/11296/a2npjq
Notes:	108年10月31日公開
Notes:	參考書目：葉63-66
Summary:	近年來，飲料消費已漸成為民眾日常生活中經常支出的消費產品，更隨著生活水準的提高消費者對於飲料的要求也越來越講究。市面上種類繁多的飲料不下百種，為了迎合挑剔的消費者，飲料市場延伸出各類商品。因此，許多業者來搶奪飲料業這塊大餅，並掀起了產品品質、價格、廣告促銷、品牌知名度、通路等市場戰爭。本研究以「整體滿意度」做為依變數，將「品牌形象、服務品質、價格參考」作為自變數，探討彼此之間的因果關係。研究發現如下：自變數沒有自我相關的現象，符合前提假設；經過迴歸之後，顯示「品牌形象、服務品質」與整體滿意度呈現顯著影響。最後，在人口統計變量對各研究構面之差異分析，僅性別在價格參考上有顯著差異，其餘之人口統計變量對各研究構面均無顯著差異，這也表示除了性別之外，人口統計變項並不會影響到受訪者對品質形象、服務品質、價格參考和整體滿意度。 In recent year, the demand of beverage is increasing dramatically in daily cost. Owing to the life style is changed; consumers are more particular about the quality of beverage. In order to meet the needs, the market of beverage creates various products. Therefore, this industry is attracted vast of competitors to grab the market share regarding to brand image, quality, price, advertising, channel expanding and more. This research is relying on the total satisfaction to be the dependent variable. The brand image, quality of service and pricing reference will be the main independent variable to probe the relation between cause and effects. The research shows that the brand image and quality of service is significant inference when the assumption is positive correlation. In conclusion, the analysis of demographic statistics appear that the significant inference only between gender and pricing without others.

手搖飲料消費者滿意度之研究 = A Study of Customer Satisfaction on Tea Drinks : 以金門為例; the Case of Kinmen
陳, 建睿

手搖飲料消費者滿意度之研究 = A Study of Customer Satisfaction on Tea Drinks : 以金門為例 / 陳建睿撰 - [高雄市] : 撰者, 2014[民103]. - 77葉 ; 圖，表 ; 30公分.
108年10月31日公開參考書目：葉63-66.
手搖飲料Beverage

手搖飲料消費者滿意度之研究 = A Study of Customer Satisfaction on Tea Drinks : 以金門為例; the Case of Kinmen
LDR:03195nam0a2200277 450 001 430052
005 20191107103918.0
010 0 $b 精裝
010 0 $b 平裝
100 $a 20141027y2014 k y0chiy50 e
101 0 $a chi $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 手搖飲料消費者滿意度之研究 $e 以金門為例 $d A Study of Customer Satisfaction on Tea Drinks $e the Case of Kinmen $z eng $f 陳建睿撰
210 $a [高雄市] $c 撰者 $d 2014[民103]
215 0 $a 77葉 $c 圖，表 $d 30公分
300 $a 108年10月31日公開
300 $a 參考書目：葉63-66
314 $a 指導教授：李博志博士、楊詠凱博士
328 $a 碩士論文--國立高雄大學高階經營管理碩士在職專班(EMBA)
330 $a 近年來，飲料消費已漸成為民眾日常生活中經常支出的消費產品，更隨著生活水準的提高消費者對於飲料的要求也越來越講究。市面上種類繁多的飲料不下百種，為了迎合挑剔的消費者，飲料市場延伸出各類商品。因此，許多業者來搶奪飲料業這塊大餅，並掀起了產品品質、價格、廣告促銷、品牌知名度、通路等市場戰爭。本研究以「整體滿意度」做為依變數，將「品牌形象、服務品質、價格參考」作為自變數，探討彼此之間的因果關係。研究發現如下：自變數沒有自我相關的現象，符合前提假設；經過迴歸之後，顯示「品牌形象、服務品質」與整體滿意度呈現顯著影響。最後，在人口統計變量對各研究構面之差異分析，僅性別在價格參考上有顯著差異，其餘之人口統計變量對各研究構面均無顯著差異，這也表示除了性別之外，人口統計變項並不會影響到受訪者對品質形象、服務品質、價格參考和整體滿意度。 In recent year, the demand of beverage is increasing dramatically in daily cost. Owing to the life style is changed; consumers are more particular about the quality of beverage. In order to meet the needs, the market of beverage creates various products. Therefore, this industry is attracted vast of competitors to grab the market share regarding to brand image, quality, price, advertising, channel expanding and more. This research is relying on the total satisfaction to be the dependent variable. The brand image, quality of service and pricing reference will be the main independent variable to probe the relation between cause and effects. The research shows that the brand image and quality of service is significant inference when the assumption is positive correlation. In conclusion, the analysis of demographic statistics appear that the significant inference only between gender and pricing without others.
510 1 $a A Study of Customer Satisfaction on Tea Drinks $e the Case of Kinmen $z eng
610 # 0 $a 手搖飲料 $a 品牌形象 $a 服務品質 $a 參考價格和消費者滿意度
610 # 1 $a Beverage $a Brand Image $a Quality of Service $a Pricing Reference and Consumer Satisfaction
681 $a 008M/0019 $b 349908 7512 $v 2007年版
700 1 $a 陳 $b 建睿 $4 撰 $3 673284
712 0 2 $a 國立高雄大學 $b 高階經營管理碩士在職專班(EMBA) $3 166055
801 0 $a tw $b 國立高雄大學 $c 20141021 $g CCR
856 7 # $u https://hdl.handle.net/11296/a2npjq $2 http $z 電子資源