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影響消費者購買身心障礙福利商品之因素-以高雄市為例 = Factors ...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

影響消費者購買身心障礙福利商品之因素-以高雄市為例 = Factors affecting consumers' purchase intention on products from the disabled communities：A case of Kaohsiung City

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Factors affecting consumers' purchase intention on products from the disabled communities：A case of Kaohsiung City
作者:	詹一隆,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	34面圖，表 : 30公分;
標題:	身心障礙福利商品
標題:	products from the disabled communities
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/86067428737414514317
附註:	參考書目：面26-27
附註:	103年12月16日公開
摘要註:	由於政府補助款及捐款日益減少，身心障礙福利商品的銷售已然成為身心障礙福利社團的主要經費來源。本研究以關鍵事件技術蒐集高雄市之消費者其購買身心障礙福利商品的因素以及未曾購買的原因，並進行分析與分類。從研究結果得知，信念為最主要影響購買的因素，消費者仍以做愛心、幫助弱勢者為最主要的消費因素。然而除去愛心因素之外，身心障礙福利商品的需求性、實用性以及價格是影響消費者購買意願的主要因素。多數受訪者表示因為很少接觸到身心障礙福利商品資訊，因而未加購買，另外身心障礙社團本身對其商品之銷售影響有限。本研究依據分析結果提出建議，做為身心障礙社團在提供產品與銷售策略上之參考。 Due to the declining government grants and donations to the disabled communities, sales volume has become a major financial source for such communities. This study employs Critical Incident Technique to collect, analyze, and classify the factors of Kaohsiung city consumers who purchase or did not purchase product made by the disabled communities. The findings indicate the major purchase factor is faith, such as benevolent or helping the minority. Except benevolent, the other factors of purchased intention on products from the disabled communities are necessity, usefulness, and price. The major non-purchase factor is lack of information about the products from the disabled communities. Moreover, specific disabled communities have little influence on the sales of the products. According to the findings, the marketing strategies for the disabled communities are provided.

影響消費者購買身心障礙福利商品之因素-以高雄市為例 = Factors affecting consumers' purchase intention on products from the disabled communities：A case of Kaohsiung City
詹, 一隆

影響消費者購買身心障礙福利商品之因素-以高雄市為例 = Factors affecting consumers' purchase intention on products from the disabled communities：A case of Kaohsiung City / 詹一隆撰 - [高雄市] : 撰者, 2014[民103]. - 34面 ; 圖，表 ; 30公分.
參考書目：面26-27103年12月16日公開.
身心障礙福利商品products from the disabled communities

影響消費者購買身心障礙福利商品之因素-以高雄市為例 = Factors affecting consumers' purchase intention on products from the disabled communities：A case of Kaohsiung City
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