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越南工業區的開發策略 = The Development Strateg...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

越南工業區的開發策略 = The Development Strategies of Industrial Park in Vietnam : 以V工業區為例; V Industrial Park as an Example

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Development Strategies of Industrial Park in Vietnam
副題名:	以V工業區為例
作者:	蔡尚揚,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	128面圖，表 : 30公分;
標題:	個案研究
標題:	Case Study
電子資源:	https://hdl.handle.net/11296/24nnqr
附註:	108年10月31日公開
附註:	參考書目：面99-100
摘要註:	據越南計畫投資部公布之統計資料，累計1988年至2013年越南前10大外人投資國，台灣投資金額279.15億美元(佔所有外資投資比率12.13%)排名第4名，其中加工業及製造業的投資金額231.80億美元(佔所有台資投資比率83.04%)，投資件數1,795件占所有台資件數2,287件的78.49%，對越南製造業的發展扮演著非常重要且關鍵性的角色。以製造業為主的台商對於取得土地建廠的需求提高，因此，必須建設一些完整且具有競爭力的工業區，俾提供在越南投資設廠的台商之需求。鑑此，本研究擬以越南V工業區為例。透過個案研究的方式，研究個案工業區的開發策略。擬可以建構一套完整且具有競爭力的工業區開發之策略模式。期盼透過該模式能成功且有效地將工業區開發並銷售完成，並做為日後在越南開發工業區的參考範例。本研究將分：前置作業階段(開發用地選擇、投資申辦流程)、開發及施工階段(徵地補償填土、分段建設施工) 及銷售與營運階段等三階段，並利用SWOT銷售策略及7S營運策略，做為研究與分析之工具。各階段依不同的任務及性質訂定有效的策略及目標，在第一年的銷售績效即超越最大競爭對手，己銷售土地面積高於對手3.5倍、己租賃之廠房面積高於對手7.3倍，成功的扭轉劣勢並轉虧為盈，取代對手成為具優勢的工業區開發競爭者，並乘勝追擊準備進行第二期工業區的開發計畫。 According to the statistics which is announced by Ministry of Planning and Investment of Vietnam, Taiwanese has invested 279.15 hundred million USD (12.13% of all foreign capitals), ranking 4 among the top ten foreign investment countries in Vietnam, from 1988 to 2013. The investment of processing industries and manufacturing are 23.180 billion USD that shared 83.04% Taiwanese investment amount. 78.49% cases of all Taiwanese investment in manufacturing 2,287 cases. Taiwanese investment is playing an important role in the growth of Vietnam production industry. Taiwanese businessman, mainly relying on manufacturing industry, has raised the requirements of acquiring territories to construct factories. Therefore, it is needed to build several industrial parks with completeness and competitiveness in order to meet Taiwanese businessman's needs. Consequently, this research takes V industrial park as an example and studies the developing strategy of individual industrial park through case study. Plan to construct a set of integrated and competitive industrial park developing strategy. It is expected that this strategy can successfully and effectively exposit and market the industrial park, regarding it as the best practice of developing industrial park in Vietnam. This research is divided into three parts: Pre-production stage (select developing land, investment application), development and construction stage (levy land and compensate, section construction) and market and operation stage, applying SWOT and 7S strategy to be the implements of research and analysis. Each stage has set up effective strategy and aim according to different mission and quality to surpass the biggest trade rival on marketing sale in the first year, 3.5 times on land sale, 7.3 times on factory leasing, successfully turning defeat to victory, loss to gain. The V Industrial Park can replace opponent to be the most predominant developing industrial park competitor and be ready to carry out stage two developing project.

越南工業區的開發策略 = The Development Strategies of Industrial Park in Vietnam : 以V工業區為例; V Industrial Park as an Example
蔡, 尚揚

越南工業區的開發策略 = The Development Strategies of Industrial Park in Vietnam : 以V工業區為例 / 蔡尚揚撰 - [高雄市] : 撰者, 2014[民103]. - 128面 ; 圖，表 ; 30公分.
108年10月31日公開參考書目：面99-100.
個案研究Case Study

越南工業區的開發策略 = The Development Strategies of Industrial Park in Vietnam : 以V工業區為例; V Industrial Park as an Example
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