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休閒農場旅遊動機、旅遊阻礙及參與活動類型之質化研究─以高雄某國立大學教職...

國立高雄大學運動健康與休閒學系碩士班

休閒農場旅遊動機、旅遊阻礙及參與活動類型之質化研究─以高雄某國立大學教職員為例 = A Qualitative Study on Motivation, Constraint Factors and Activity Patterns in Leisure Farm Traveling─A National University’s Faculty as Case Study

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Qualitative Study on Motivation, Constraint Factors and Activity Patterns in Leisure Farm Traveling─A National University’s Faculty as Case Study
作者:	胡淑君,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	134面圖，表 : 30公分;
標題:	休閒農場
標題:	Leisure Farm
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/64121971199398794208
附註:	參考書目：面113-119
附註:	103年12月16日公開
摘要註:	臺灣近年來休閒農業旅遊逐漸受人注意，然農場經營也面臨發展瓶頸，本研究即在探討民眾參與農場旅遊之動機、參與活動類型與所遇到的阻礙情形，以提供休閒農場業者經營與政府單位發展農業旅遊之建議。本研究採質化研究的深度訪談法，以高雄市某大學10位教職員為訪談對象，包括男性3位，女性7位；教師4位，職員6位；主管3位，非主管7位；平均年齡44.6歲。結果發現：一、大學教職員超時工作情形普遍，較偏好能紓解壓力的休閒旅遊活動；二、大學教職員休閒農場旅遊動機及參與度不高，對休閒農場的深層意涵瞭解不多；三、農場旅遊動機主要是放鬆身心，且多與滿足家人的需要緊密相關；四、農場旅遊的阻礙主要來自於個人內在阻礙，但結構性阻礙因素卻最多；五、民眾較偏好休閒農場中「賞景型」和「體驗型」活動；六、農場旅遊動機會影響參與活動類型，活動類型則不盡然能引發參與動機；七、阻礙因素對農場旅遊參與活動類型的影響力偏弱。本研究建議休閒農場業者應掌握休閒農場的核心價值、建立品牌特色、加強農場宣傳與行銷、提供具紓壓功能又適合全家一起參與的活動，並建置安全適宜的軟硬體環境。對政府單位的建議則包括因應都市居民的休閒需要，輔導都市近郊的農場轉型為休閒農場、改善農場週邊交通系統，並且落實休閒農場調查統計與品質認證制度。 In recent years, agricultural tourism received people’s attention gradually in Taiwan. However farm industries also face development bottlenecks. The goal of this study is to investigate the motivation of farm traveling, the activity pattern which people participated in, and constraint factors which people encountered in order to provide leisure farm operators and government recommends in developing of agri-tourism. This study involved a qualitative research method and in-depth interviews with 10 faculty and staff members from a university in Kaohsiung City. Among the 10 interviewees, 3 were men and 7 were women; 4 were faculty members and 6 were staff members; and 3 were supervisors and 7 were non-supervisors. The average age was 44.6 years. The results are summarized as follows: (1) University faculty and staff members generally work overtime and prefer leisure and tourist activities that can relieve stress. (2) Faculty and staff members are not highly motivated to visit leisure farms and do not understand the substantial implication of leisure farms. (3) The motivation to visit a leisure farm is to relax, and is closely correlated with satisfying the needs of family members. (4) The constraints hindering people from visiting farms mainly derive from their interpersonal constraints, but the kinds of structural constraints are most. (5) People prefer sightseeing and practical activities held at a leisure farm. (6) People’s motivation to visit a farm affects the activity pattern in which they participate, whereas the activity pattern does not necessarily induce participation motivation. (7) Constraint factors minimally affect the activity pattern in which a person participates when visiting a farm.This study suggests that leisure farm industries should grasp the core values and set up a brand image, strengthen the marketing and promotion, provide the activities that can relieve stress and fit all family members to participate in, establish secure and appropriate leisure environment (both hardware and software environment). Based on the leisure needs of city residents, policy makers and public departments should regulate relative rules to help and facilitate suburban farm transformed into leisure farms, plan and construct infrastructure around suburban to improve transportation system. Finally, carry out a survey and quality certification system of leisure farm.

休閒農場旅遊動機、旅遊阻礙及參與活動類型之質化研究─以高雄某國立大學教職員為例 = A Qualitative Study on Motivation, Constraint Factors and Activity Patterns in Leisure Farm Traveling─A National University’s Faculty as Case Study
胡, 淑君

休閒農場旅遊動機、旅遊阻礙及參與活動類型之質化研究─以高雄某國立大學教職員為例 = A Qualitative Study on Motivation, Constraint Factors and Activity Patterns in Leisure Farm Traveling─A National University’s Faculty as Case Study / 胡淑君撰 - [高雄市] : 撰者, 2014[民103]. - 134面 ; 圖，表 ; 30公分.
參考書目：面113-119103年12月16日公開.
休閒農場Leisure Farm

休閒農場旅遊動機、旅遊阻礙及參與活動類型之質化研究─以高雄某國立大學教職員為例 = A Qualitative Study on Motivation, Constraint Factors and Activity Patterns in Leisure Farm Traveling─A National University’s Faculty as Case Study
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