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Brand romance :using the power of hi...

Gridley, Neil,

Brand romance :using the power of high design to build a lifelong relationship with your audience /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand romance :by Yasushi Kusume and Neil Gridley.
其他題名:	using the power of high design to build a lifelong relationship with your audience /
作者:	Kusume, Yasushi,
其他作者:	Gridley, Neil,
面頁冊數:	1 online resource (viii, 235 pages)
標題:	Brand name products.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137369017
ISBN:	1137369019 (electronic bk.)

Brand romance :using the power of high design to build a lifelong relationship with your audience /
Kusume, Yasushi,

Brand romance :using the power of high design to build a lifelong relationship with your audience /by Yasushi Kusume and Neil Gridley. - 1 online resource (viii, 235 pages)

Includes bibliographical references and index.

Know Who You Are -- Commitment 1: Think Of Your Brand As A Person -- Know Your Audience -- Commitment 2: Understand Short And Long-Term Needs -- Commitment 3: Co-Create With People -- Commitment 4: Understand How People Experience -- Commitment 5: Measure And Optimize -- Commitment 6: Introduce A 'Love Tester' -- Know What You Will Bring Your Audience -- Commitment 7: Build A Clear Brand Design Architecture -- Commitment 8: Continuously Innovate -- Commitment 9: Give Your Value Proposition The Four Design Drivers -- Know How You Will Bring It To Your Audience -- Commitment 10: Create A Clearly Recognizable Identity -- Commitment 11: Embrace Three Design Principles -- Commitment 12: Create One Vocabulary For The Whole Organization -- Commitment 13: Recognize The Maestro And The Virtuoso -- Commitment 14: Nurture Your Talent -- Commitment 15: Create A Shared Culture -- In Closing.

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.

ISBN: 1137369019 (electronic bk.)

Source: 703755Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: TS171 / .K87 2013

Dewey Class. No.: 658.5/752

Brand romance :using the power of high design to build a lifelong relationship with your audience /
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520 $a For brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.
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650 0 $a Brand name products. $3 202795
650 0 $a Branding (Marketing) $3 266407
650 0 $a Product design. $3 530871
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776 0 8 $i Print version: $a Kusume, Yasushi, author. $t Brand romance $z 9781137369000 $w (DLC) 2014000437 $w (OCoLC)852225112
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137369017