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Emerging research on Islamic marketi...

Eid, Riyad,

Emerging research on Islamic marketing and tourism in the global economy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emerging research on Islamic marketing and tourism in the global economy /Hatem El-Gohary and Riyad Eid, editors.
其他作者:	El-Gohary, Hatem,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2015]
面頁冊數:	1 online resource (311 pages) :ill.
附註:	"Research essentials collection".
標題:	MarketingIslamic countries.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6272-8
ISBN:	9781466662735 (ebook)

Emerging research on Islamic marketing and tourism in the global economy /
Emerging research on Islamic marketing and tourism in the global economy /Hatem El-Gohary and Riyad Eid, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2015] - 1 online resource (311 pages) :ill.

"Research essentials collection".

Includes bibliographical references.

Superfluous or moderation?: the effect of religious value on conspicuous consumption behavior for luxury products / Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail, Asmat-Nizam Abdul-Talib -- The advent of western-style shopping centres and changes in Saudi women's purchasing behaviour / Haya Alsubaie, Fredy-Roberto Valenzuela, Sujana Adapa -- Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns / Sager Alharthi, Fredy-Roberto Valenzuela, Josie Fisher -- Antecedents to willingness to boycotts among Malaysian Muslims / Asmat-Nizam Abdul-Talib, Samshul-Amry Abdul-Latif -- A rhetoric on diversity and marketing theory: how does Islam fit? / Noha El-Bassiouny -- Halal food market and opportunities for logistics sector / Dursun Yener -- The challenges and opportunities in addressing the needs of Middle Eastern tourists: an Australian cultural perspective / Nael M. Sarhan, Adela McMurray, Foula Kopanidis -- Halal branding for medical tourism: case of Indian hospitals / Anita Medhekar, Farooq Haq -- Islamic tourism in India and Pakistan: opportunities and challenges / Farooq Haq, Anita Medhekar -- Factors determining the price of Umra package among travel agencies in Kano metropolis / Musa Gambo Kasuwar Kuka -- Islamic tourism in South Africa: an emerging market approach / M. Noor Davids.

Restricted to subscribers or individual electronic text purchasers.

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466662735 (ebook)

LCCN: 2014017470Subjects--Topical Terms:

645989
Marketing
--Islamic countries.

LC Class. No.: HF5415.12.I74 / E44 2015e

Dewey Class. No.: 658.8/3091767

Emerging research on Islamic marketing and tourism in the global economy /
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650 0 $a Consumption (Economics) $x Religious aspects $x Islam. $3 695360
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