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Cases on consumer-centric marketing ...
~
Jham, Vimi, (1968-)
Cases on consumer-centric marketing management /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Cases on consumer-centric marketing management /Vimi Jham and Sandeep Puri, editors.
other author:
Jham, Vimi,
Published:
Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :IGI Global,[2014]
Description:
1 online resource (316 pages) :ill.
Subject:
MarketingProblems, exercises, etc.Management
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4
ISBN:
9781466643581 (ebook)
Cases on consumer-centric marketing management /
Cases on consumer-centric marketing management /
Vimi Jham and Sandeep Puri, editors. - Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :IGI Global,[2014] - 1 online resource (316 pages) :ill.
Includes bibliographical references.
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
Restricted to subscribers or individual electronic text purchasers.
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781466643581 (ebook)
LCCN: 2013011319Subjects--Topical Terms:
441832
Marketing
--Management--Problems, exercises, etc.
LC Class. No.: HF5415.13 / .C335 2014e
Dewey Class. No.: 658.8/343
Cases on consumer-centric marketing management /
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Cases on consumer-centric marketing management /
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Vimi Jham and Sandeep Puri, editors.
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Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :
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IGI Global,
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[2014]
300
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1 online resource (316 pages) :
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ill.
504
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Includes bibliographical references.
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Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
530
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Also available in print.
538
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Mode of access: World Wide Web.
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Marketing
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Management
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Problems, exercises, etc.
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441832
650
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Customer relations
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Handbooks, manuals, etc.
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438311
650
0
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Customer services
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Handbooks, manuals, etc.
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438310
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Consumer behavior
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Examinations, questions, etc.
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435716
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Jham, Vimi,
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1968-
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editor.
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Puri, Sandeep,
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Chapter PDFs via platform:
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4
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1
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000000104260
電子館藏
1圖書
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EB HF5415.13 C335 [2014]
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1 records • Pages 1 •
1
Multimedia
Multimedia file
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4
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