國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing in the cyber era :strategi...

Ghorbani, Ali, (1984-)

Marketing in the cyber era :strategies and emerging trends /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing in the cyber era :Ali Ghorbani, editor.
其他題名:	strategies and emerging trends /
其他作者:	Ghorbani, Ali,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2014]
面頁冊數:	1 online resource (337 pages) :ill.
標題:	Internet marketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4864-7
ISBN:	9781466648654 (ebook)

Marketing in the cyber era :strategies and emerging trends /
Marketing in the cyber era :strategies and emerging trends /Ali Ghorbani, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2014] - 1 online resource (337 pages) :ill.

Includes bibliographical references and index.

E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M. Ghazali -- Virtual marketing / Grzegorz Mazurek -- SMS marketing: an emergent trend within SMEs / Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields -- G2C marketing: dimensions and functions of ZRM / Babak Sohrabi, Amir Khanlari -- B2C market: development of a CRM scale / Gisela Demo -- Social network marketing: customer value, CRM, and competitive actions / Tymoteusz Doligalski -- Tourism marketing: opportunities and challenges of online modes / Sujana Adapa -- Online customer experience / Emel Kursunluoglu Yarimoglu -- Recovery strategies in on-line service failure / Wilson Ozuem, Geoff Lancaster -- Halal branding: a new trend in Islamic marketing / Ali Shahnazari -- Sport marketing: cyber strategies for clubs and events / Manuel Alonso Dos Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer satisfaction at point-of-purchase and post-purchase phases / Noorshella Che Nawi, Arthur Tatnall, Michelle W.L. Fong -- Cross-cultural management: a new strategy for CEM / Shirin Alavi -- Climate information sources (CISs) and tourist satisfaction / Fatemeh Jafarzadeh.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466648654 (ebook)

LCCN: 2013032832Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .M3275 2014e

Dewey Class. No.: 658.8/72

Marketing in the cyber era :strategies and emerging trends /
LDR:02575nmm a2200277 i 4500 001 441667
005 19991204151102.0
008 150123s2014 pau fob 001 0 eng d
010 $a 2013032832
020 $a 9781466648654 (ebook)
020 $a 9781466648647 (hbk.)
035 $a (CaBNVSL)gtp00558072
035 $a (OCoLC)869027276
035 $a 00000238
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.1265 $b .M3275 2014e
082 0 4 $a 658.8/72 $2 23
245 0 0 $a Marketing in the cyber era : $b strategies and emerging trends / $c Ali Ghorbani, editor.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (337 pages) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M. Ghazali -- Virtual marketing / Grzegorz Mazurek -- SMS marketing: an emergent trend within SMEs / Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields -- G2C marketing: dimensions and functions of ZRM / Babak Sohrabi, Amir Khanlari -- B2C market: development of a CRM scale / Gisela Demo -- Social network marketing: customer value, CRM, and competitive actions / Tymoteusz Doligalski -- Tourism marketing: opportunities and challenges of online modes / Sujana Adapa -- Online customer experience / Emel Kursunluoglu Yarimoglu -- Recovery strategies in on-line service failure / Wilson Ozuem, Geoff Lancaster -- Halal branding: a new trend in Islamic marketing / Ali Shahnazari -- Sport marketing: cyber strategies for clubs and events / Manuel Alonso Dos Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer satisfaction at point-of-purchase and post-purchase phases / Noorshella Che Nawi, Arthur Tatnall, Michelle W.L. Fong -- Cross-cultural management: a new strategy for CEM / Shirin Alavi -- Climate information sources (CISs) and tourist satisfaction / Fatemeh Jafarzadeh.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing. $3 208232
650 0 $a Marketing. $3 182957
700 1 $a Ghorbani, Ali, $d 1984- $e editor. $3 695555
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4864-7