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Entrepreneurship strategychanging pa...

Gundry, Lisa K., (1958-)

Entrepreneurship strategychanging patterns in new venture creation, growth, and reinvention /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Entrepreneurship strategyLisa K. Gundry, Jill R. Kickul.
其他題名:	changing patterns in new venture creation, growth, and reinvention /
作者:	Gundry, Lisa K.,
其他作者:	Kickul, Jill R.
出版者:	Thousand Oaks, CA :Sage Publications,c2007.
面頁冊數:	1 online resource (xix, 401 p.) :ill.
標題:	Strategic planning.
電子資源:	http://knowledge.sagepub.com/view/entrepreneurship-strategy/SAGE.xml
ISBN:	9781452226019 (electronic bk.)

Entrepreneurship strategychanging patterns in new venture creation, growth, and reinvention /
Gundry, Lisa K.,1958-

Entrepreneurship strategychanging patterns in new venture creation, growth, and reinvention /[electronic resource] :Lisa K. Gundry, Jill R. Kickul. - Thousand Oaks, CA :Sage Publications,c2007. - 1 online resource (xix, 401 p.) :ill.

Includes bibliographical references and index.

Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.

'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures.

ISBN: 9781452226019 (electronic bk.)Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HB615 / .G86 2007

Dewey Class. No.: 658.4/21

Entrepreneurship strategychanging patterns in new venture creation, growth, and reinvention /
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