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傳統當舖阿邦師精進轉型之個案研討：政府創新服務計畫的關鍵推手 = Exp...

國立高雄大學資訊管理學系碩士班

傳統當舖阿邦師精進轉型之個案研討：政府創新服務計畫的關鍵推手 = Exploring the Transformation Case of Traditional Pawnshop Bang-Master Group: The Key Promoter of Governmental Service Innovation Project

Record Type:	Language materials, printed : monographic
Paralel Title:	Exploring the Transformation Case of Traditional Pawnshop Bang-Master Group: The Key Promoter of Governmental Service Innovation Project
Author:	鞏霖芩,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	民104[2015]
Description:	71面圖，表格 : 30公分;
Subject:	當舖
Subject:	Pawnshop
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/01812460003233944866
Notes:	105年3月31日公開
Notes:	參考書目：面64-67
Summary:	一間力求轉變的傳統當舖，在建構其新經營模式的過程中，嘗試向政府科技研究發展專案計畫提出申請補助。初次申請失敗後，憑著不服輸的精神，針對審查意見修改計畫書後再申請，終於獲得補助。而計畫執行期間的管理、監督、審核與時程進度掌握等艱鉅挑戰，帶給當舖業者新的思考，進而改善營運流程及建構透明化財務資訊，最終成功取得政府的審核檢驗與通過認可，成為政府計畫成果分享的創新服務典範業者。後續也獲得政府其他計畫補助，並從中發掘二手精品富士比拍賣的創新獲利商業模式。政府補助案不僅提升當舖的競爭能力，也成為當舖轉型為內外體質皆透明且強固的優質企業之關鍵推手。現今文獻中，存在兩個相關的議題：第一、教學個案或相關的碩士論文研究發表中，鮮少見政府補助案對其企業成功之正向影響；第二、碩士論文研究中的教學個案參考，均只呈現教學個案本身，並無法了解是如何於碩士論文研究中，產出一個經過研究驗證的教學個案。基於上述兩個議題，本論文研究將阿邦師當舖申請經濟部「服務業創新研發計畫」（Service Industry Innovation Research, SIIR）之成功精進轉型案例，以典型的碩士論文研究流程，引商業模式及資源基礎理論兩學理，進行教學個案架構探討與分析，並參照哈佛式教學個案寫作方式呈現。本研究的貢獻，除了撰寫出一篇政府補助企業於創新服務領域之教學個案典範，造福更多的創新服務的個案教學者與學習者外；更希望明確地呈現如何於以典型的碩士論文研究流程，產出一篇經過驗證的教學個案研究成果，藉由這個透明化的流程，供後續教學個案碩士論文研究者具體參考。 In the process of constructing a new business model, a traditional pawnshop tried to synthesize a proposal for applying the governmental SBIR's project subsidy but failed. The owner applied the SIIR project subsidy by a revised proposal based on the feedback from the SBIR review committee. Finally, the pawnshop proposal was approved for receiving the SIIR subsidy. It was a great challenge to control the progress while being supervised by the project management during the executing of the subsidy project, but it also enabled the owner to rethink the business processes and reconstruct transparent financial information. All these efforts not only passed the governmental audit, but also won the recognition for being a role model of innovative services industry. The pawnshop continued receiving other government supports and discovered a successful innovative business profit model of the Sotheby-style auction of used boutiques. To sum up, the governments' projects have become a key promoter that enhanced the competitiveness of this traditional pawnshop that transformed into a transparent and robust enterprise organization. There are two relative issues in the literature: First, in teaching case or related Master thesis publication, rarely can we find the positive influence to an enterprise's success among the massive collection of government subsidized cases. Second, within the teaching cases in extant Master thesis publication, only the teaching case itself is present, but how a teaching case was derived is not revealed. On the basis of these two issues, this thesis research will base on the successful transformation of Bang-Master Pawnshop during the execution of SIIR subsidized project, follow the typical master's thesis research process, introduce the business model and resources-based theory, proceed an analysis via the teaching cases architecture, and synthesize a teaching case-writing of the Harvard style. The contribution of this study, besides of writing a teaching case model with the governmental SIIR subsidy on innovative service domain, which benefits more case teachers and learners, is to clearly present how a typical master's thesis research process can generate a validated teaching case. Through this transparent of procedure, teaching-case researchers will then have a concrete reference that details on commonly seen high-level guidelines.

傳統當舖阿邦師精進轉型之個案研討：政府創新服務計畫的關鍵推手 = Exploring the Transformation Case of Traditional Pawnshop Bang-Master Group: The Key Promoter of Governmental Service Innovation Project
鞏, 霖芩

傳統當舖阿邦師精進轉型之個案研討：政府創新服務計畫的關鍵推手 = Exploring the Transformation Case of Traditional Pawnshop Bang-Master Group: The Key Promoter of Governmental Service Innovation Project / 鞏霖芩撰 - [高雄市] : 撰者, 民104[2015]. - 71面 ; 圖，表格 ; 30公分.
105年3月31日公開參考書目：面64-67.
當舖Pawnshop

傳統當舖阿邦師精進轉型之個案研討：政府創新服務計畫的關鍵推手 = Exploring the Transformation Case of Traditional Pawnshop Bang-Master Group: The Key Promoter of Governmental Service Innovation Project
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330 $a 一間力求轉變的傳統當舖，在建構其新經營模式的過程中，嘗試向政府科技研究發展專案計畫提出申請補助。初次申請失敗後，憑著不服輸的精神，針對審查意見修改計畫書後再申請，終於獲得補助。而計畫執行期間的管理、監督、審核與時程進度掌握等艱鉅挑戰，帶給當舖業者新的思考，進而改善營運流程及建構透明化財務資訊，最終成功取得政府的審核檢驗與通過認可，成為政府計畫成果分享的創新服務典範業者。後續也獲得政府其他計畫補助，並從中發掘二手精品富士比拍賣的創新獲利商業模式。政府補助案不僅提升當舖的競爭能力，也成為當舖轉型為內外體質皆透明且強固的優質企業之關鍵推手。現今文獻中，存在兩個相關的議題：第一、教學個案或相關的碩士論文研究發表中，鮮少見政府補助案對其企業成功之正向影響；第二、碩士論文研究中的教學個案參考，均只呈現教學個案本身，並無法了解是如何於碩士論文研究中，產出一個經過研究驗證的教學個案。基於上述兩個議題，本論文研究將阿邦師當舖申請經濟部「服務業創新研發計畫」（Service Industry Innovation Research, SIIR）之成功精進轉型案例，以典型的碩士論文研究流程，引商業模式及資源基礎理論兩學理，進行教學個案架構探討與分析，並參照哈佛式教學個案寫作方式呈現。本研究的貢獻，除了撰寫出一篇政府補助企業於創新服務領域之教學個案典範，造福更多的創新服務的個案教學者與學習者外；更希望明確地呈現如何於以典型的碩士論文研究流程，產出一篇經過驗證的教學個案研究成果，藉由這個透明化的流程，供後續教學個案碩士論文研究者具體參考。 In the process of constructing a new business model, a traditional pawnshop tried to synthesize a proposal for applying the governmental SBIR's project subsidy but failed. The owner applied the SIIR project subsidy by a revised proposal based on the feedback from the SBIR review committee. Finally, the pawnshop proposal was approved for receiving the SIIR subsidy. It was a great challenge to control the progress while being supervised by the project management during the executing of the subsidy project, but it also enabled the owner to rethink the business processes and reconstruct transparent financial information. All these efforts not only passed the governmental audit, but also won the recognition for being a role model of innovative services industry. The pawnshop continued receiving other government supports and discovered a successful innovative business profit model of the Sotheby-style auction of used boutiques. To sum up, the governments' projects have become a key promoter that enhanced the competitiveness of this traditional pawnshop that transformed into a transparent and robust enterprise organization. There are two relative issues in the literature: First, in teaching case or related Master thesis publication, rarely can we find the positive influence to an enterprise's success among the massive collection of government subsidized cases. Second, within the teaching cases in extant Master thesis publication, only the teaching case itself is present, but how a teaching case was derived is not revealed. On the basis of these two issues, this thesis research will base on the successful transformation of Bang-Master Pawnshop during the execution of SIIR subsidized project, follow the typical master's thesis research process, introduce the business model and resources-based theory, proceed an analysis via the teaching cases architecture, and synthesize a teaching case-writing of the Harvard style. The contribution of this study, besides of writing a teaching case model with the governmental SIIR subsidy on innovative service domain, which benefits more case teachers and learners, is to clearly present how a typical master's thesis research process can generate a validated teaching case. Through this transparent of procedure, teaching-case researchers will then have a concrete reference that details on commonly seen high-level guidelines.
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