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音樂串流服務平台持續訂閱意願之影響因素-服務主導邏輯觀點之探討 = De...

國立高雄大學資訊管理學系碩士班

音樂串流服務平台持續訂閱意願之影響因素-服務主導邏輯觀點之探討 = Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective
作者:	黃詩婷,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	74面圖，表 : 30公分;
標題:	服務主導邏輯
標題:	Service-dominant logic
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/83438262148460178344
附註:	104年10月31日公開
附註:	參考書目：面46-56
摘要註:	隨著音樂串流服務越來越盛行,有越來越多的業者搶攻音樂串流市場。也因此,如何吸引使用者持續訂閱音樂串流服務已成為業者們共同的挑戰。本研究以服務主導邏輯作為核心概念,探討音樂串流服務之平台特質(知覺易用性與社會臨場感)與內容特質(內容豐富度)分別對用戶之服務體驗與價值共創的影響, 並瞭解服務體驗與價值共創兩者間的關係,以及服務體驗與價值共創對滿意度的影響與對持續訂閱意願的間接影響。研究結果發現 (1)使用者所知覺到平台本身的易用性與社會臨場感,以及內容的豐富程度皆正向影響使用者的服務體驗;(2)使用者所知覺到的易用性與內容豐富度正向使用者投入價值共創的程度;(3)使用者之服務體驗與價值共創程度正向影響使用者滿意度;(4)使用者滿意度正向影響持續訂閱意願。本研究結果可提供未來相關研究與實務業者參考使用。 Music streaming services have become more and more popular in recent years, and there have been more and more new music streaming service providers coming into the market. Accordingly, it is important to attract users' continuous subscription to the service to ensure the long-term profitability of the services. Drawing on the service- dominant logic, this study investigates the influence of platform attributes and content attributes of music streaming services on service experience and degree of co-creation. In addition, this study also investigates the relationship between service experience and co-creation, the effect of service experience on satisfaction and the indirect effect on continuance intention to subscribing music streaming services. The findings shows that: (1) perceived ease of use, social presence and content richness are positively associated with user's service experience; (2) perceived ease of use and content richness are positively associated with the degree of co-creation; (3) the degree of co-creation is positively associated with user's service experience; (4) user's service experience and degree of co-creation are positively associated with use's satisfaction; (5) user's satisfaction is positively associated with continuance intention to subscribe music streaming service. Theoretical and practical implications are discussed.

音樂串流服務平台持續訂閱意願之影響因素-服務主導邏輯觀點之探討 = Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective
黃, 詩婷

音樂串流服務平台持續訂閱意願之影響因素-服務主導邏輯觀點之探討 = Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective / 黃詩婷撰 - [高雄市] : 撰者, 2015[民104]. - 74面 ; 圖，表 ; 30公分.
104年10月31日公開參考書目：面46-56.
服務主導邏輯Service-dominant logic

音樂串流服務平台持續訂閱意願之影響因素-服務主導邏輯觀點之探討 = Determinants of Continuance Intention for Music Streaming Service Platforms: The Service-Dominant Logic Perspective
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