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The new world of transitioned mediad...

Einav, Gali.

The new world of transitioned mediadigital realignment and industry transformation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The new world of transitioned mediaedited by Gali Einav.
其他題名:	digital realignment and industry transformation /
其他作者:	Einav, Gali.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xiii, 151 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Mass media.
電子資源:	http://dx.doi.org/10.1007/978-3-319-09009-2
ISBN:	9783319090092 (electronic bk.)

The new world of transitioned mediadigital realignment and industry transformation /
The new world of transitioned mediadigital realignment and industry transformation /[electronic resource] :edited by Gali Einav. - Cham :Springer International Publishing :2015. - xiii, 151 p. :ill., digital ;24 cm. - The economics of information, communication, and entertainment,1868-0453. - The economics of information, communication, and entertainment..

Chapter 1 Introduction -- Chapter 2 Digital Media and The Transformation of Space -- Chapter 3 The Companies We Keep -- Chapter 4 Health as a Social Media -- Chapter 5 The New Rules of Engagement -- Chapter 6 The Robot Journalist in The Age of Social Physics -- Chapter 7 The Times They are A 'Changin': From Newspaper to TV, Traditional Go Digital -- Chapter 8 Embracing the Era of Open Source Marketing -- Chapter 9 The Role of Mobile in the Media Environment -- Chapter 10 Next Gen Video Game Consumers -- Chapter 11 Measuring Media Usage Behavior.

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first Transitioned Media book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

ISBN: 9783319090092 (electronic bk.)

Standard No.: 10.1007/978-3-319-09009-2doiSubjects--Topical Terms:

187315
Mass media.

LC Class. No.: P90

Dewey Class. No.: 302.23

The new world of transitioned mediadigital realignment and industry transformation /
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520 $a The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first Transitioned Media book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
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