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Financial communication in small and...

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Financial communication in small and medium-sized enterprisespatents in financial communication /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Financial communication in small and medium-sized enterprisesby Alexander Zureck.
其他題名:	patents in financial communication /
作者:	Zureck, Alexander.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
面頁冊數:	xxi, 95 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business communication.
電子資源:	http://dx.doi.org/10.1007/978-3-658-07487-6
ISBN:	9783658074876 (electronic bk.)

Financial communication in small and medium-sized enterprisespatents in financial communication /
Zureck, Alexander.

Financial communication in small and medium-sized enterprisespatents in financial communication /[electronic resource] :by Alexander Zureck. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xxi, 95 p. :ill., digital ;24 cm. - Business, economics, and law. - Business, economics, and law..

Financial Communication in the Context of Information Economics -- Financial Communication in Small and Medium-Sized Enterprises -- Patents in Financial Communication.

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into companys financial communication. Contents Financial Communication in the Context of Information Economics Financial Communication in Small and Medium-Sized Enterprises Patents in Financial Communication Target Groups Researchers, students, and practitioners in the field of economics with a focus on finance, communication and medium-sized enterprises The Author While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.

ISBN: 9783658074876 (electronic bk.)

Standard No.: 10.1007/978-3-658-07487-6doiSubjects--Topical Terms:

199978
Business communication.

LC Class. No.: HF5718

Dewey Class. No.: 658.45

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