Advances in Advertising Research.Ext...
Banks, Ivana Busljeta.

 

  • Advances in Advertising Research.Extending the boundaries of advertising /(Vol. V)
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Advances in Advertising Research.edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
    其他題名: Extending the boundaries of advertising /
    其他作者: Banks, Ivana Busljeta.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden :2015.
    面頁冊數: xi, 330 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: Advertising
    電子資源: http://dx.doi.org/10.1007/978-3-658-08132-4
    ISBN: 9783658081324 (electronic bk.)
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