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Social - local - mobilethe future of...

Gaiser, Christian.

Social - local - mobilethe future of location-based services /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social - local - mobileby Gerrit Heinemann, Christian Gaiser.
其他題名:	the future of location-based services /
作者:	Heinemann, Gerrit.
其他作者:	Gaiser, Christian.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2015.
面頁冊數:	xiv, 206 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer eBooks
標題:	Electronic commerce.
電子資源:	http://dx.doi.org/10.1007/978-3-662-43964-7
ISBN:	9783662439647 (electronic bk.)

Social - local - mobilethe future of location-based services /
Heinemann, Gerrit.

Social - local - mobilethe future of location-based services /[electronic resource] :by Gerrit Heinemann, Christian Gaiser. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xiv, 206 p. :ill. (some col.), digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

"Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service.

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the SoLoMo synergies that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

ISBN: 9783662439647 (electronic bk.)

Standard No.: 10.1007/978-3-662-43964-7doiSubjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

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