Vertical brand portfolio managements...
Bakker, Diederich.

 

  • Vertical brand portfolio managementstrategies for integrated brand management between manufacturers and retailers /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Vertical brand portfolio managementby Diederich Bakker.
    其他題名: strategies for integrated brand management between manufacturers and retailers /
    作者: Bakker, Diederich.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden :2015.
    面頁冊數: xix, 273 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: Product management.
    電子資源: http://dx.doi.org/10.1007/978-3-658-08221-5
    ISBN: 9783658082215 (electronic bk.)
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