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Strategic international managementte...

Morschett, Dirk.

Strategic international managementtext and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic international managementby Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
其他題名:	text and cases /
作者:	Morschett, Dirk.
其他作者:	Schramm-Klein, Hanna.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
面頁冊數:	xiv, 561 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	International business enterprisesManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-658-07884-3
ISBN:	9783658078843 (electronic bk.)

Strategic international managementtext and cases /
Morschett, Dirk.

Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xiv, 561 p. :ill., digital ;24 cm.

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

ISBN: 9783658078843 (electronic bk.)

Standard No.: 10.1007/978-3-658-07884-3doiSubjects--Topical Terms:

184156
International business enterprises
--Management.

LC Class. No.: HD62.4

Dewey Class. No.: 658.18

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