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Boundary spanning elements and the m...

Malhotra, Neeru.

Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Boundary spanning elements and the marketing function in organizationsedited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra.
其他題名:	concepts and empirical studies /
其他作者:	Sahadev, Sunil.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	vi, 173 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	MarketingManagement.
電子資源:	http://dx.doi.org/10.1007/978-3-319-13440-6
ISBN:	9783319134406 (electronic bk.)

Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /[electronic resource] :edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra. - Cham :Springer International Publishing :2015. - vi, 173 p. :ill., digital ;24 cm.

Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

ISBN: 9783319134406 (electronic bk.)

Standard No.: 10.1007/978-3-319-13440-6doiSubjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8

Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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505 0 $a Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.
520 $a This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
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