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Social marketing casebook

~

French, Jeff.

Social marketing casebook

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social marketing casebookJeff French, Rowena Merritt, and Lucy Reynolds.
作者:	French, Jeff.
其他作者:	Merritt, Rowena.
出版者:	Los Angeles :SAGE,2011.
面頁冊數:	1 online resource (vi, 270 p.) :ill.
標題:	Social marketingCongresses.
電子資源:	http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml
ISBN:	9781446253946$q(electronic bk.)

Social marketing casebook
French, Jeff.

Social marketing casebook[electronic resource] /Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles :SAGE,2011. - 1 online resource (vi, 270 p.) :ill.

Includes bibliographical references and index.

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

ISBN: 9781446253946$q(electronic bk.)Subjects--Topical Terms:

446016
Social marketing
--Congresses.

LC Class. No.: HF5414 / .F74 2011eb

Dewey Class. No.: 658.8

Social marketing casebook
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008 151126s2011 caua ob 001 0 eng d
020 $a 9781446253946$q(electronic bk.)
020 $a 1446253945$q(electronic bk.)
020 $a 9781446250877$q(electronic bk.)
020 $a 1446250873$q(electronic bk.)
020 $z 0857025430$q(hbk.)
020 $z 0857025449$q(pbk.)
020 $z 9780857025432$q(hbk.)
020 $z 9780857025449$q(pbk.)
035 $a (OCoLC)811405570
035 $a ocn811405570
040 $a E7B $b eng $c E7B $d OTZ $d NLE $d OCLCF $d OCLCO $d YDXCP $d COO $d OCLCQ
050 4 $a HF5414 $b .F74 2011eb
082 0 4 $a 658.8 $2 23
100 1 $a French, Jeff. $3 394356
245 1 0 $a Social marketing casebook $h [electronic resource] / $c Jeff French, Rowena Merritt, and Lucy Reynolds.
260 $a Los Angeles : $b SAGE, $c 2011.
300 $a 1 online resource (vi, 270 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
588 $a Description based on print version record.
650 0 $a Social marketing $v Congresses. $3 446016
650 0 $a Marketing. $3 182957
700 1 $a Merritt, Rowena. $3 394359
700 1 $a Reynolds, Lucy. $3 717168
710 2 $a National Social Marketing Centre. $3 717169
856 4 0 $u http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml

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