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Integrating social media into busine...

IGI Global,

Integrating social media into business practice, applications, management, and models /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Integrating social media into business practice, applications, management, and models /In Lee, editor.
其他作者:	Lee, In,
面頁冊數:	PDFs (342 pages).
標題:	Business enterprisesTechnological innovations.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6182-0
ISBN:	9781466661837 (ebook)

Integrating social media into business practice, applications, management, and models /
Integrating social media into business practice, applications, management, and models /In Lee, editor. - PDFs (342 pages).

Includes bibliographical references.

User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy -- Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr -- Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra -- How Generation Y perceives social networking applications in corporate environments / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward T. Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social media for business model improvement / In Lee.

Restricted to subscribers or individual electronic text purchasers.

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466661837 (ebook)

Standard No.: 10.4018/978-1-4666-6182-0doi

LCCN: 2014013709Subjects--Topical Terms:

203334
Business enterprises
--Technological innovations.Subjects--Index Terms:

Business models for implementation

LC Class. No.: HF1008 / .I4658 2014e

Dewey Class. No.: 302.23/1068

Integrating social media into business practice, applications, management, and models /
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650 0 $a Industrial management. $3 174961
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653 $a Collective intelligence
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653 $a Enterprise 2.0
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