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Classical rhetoric and modern public...

Isocrates

Classical rhetoric and modern public relationsan Isocratean model /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Classical rhetoric and modern public relationsCharles Marsh.
其他題名:	an Isocratean model /
作者:	Marsh, Charles,
出版者:	New York :Routledge,2013.
面頁冊數:	xii, 196 p.
標題:	RhetoricPolitical aspects.
電子資源:	http://www.tandfebooks.com/isbn/9780203102985
ISBN:	9780203102985 (e-book : PDF)

Classical rhetoric and modern public relationsan Isocratean model /
Marsh, Charles,1955-

Classical rhetoric and modern public relationsan Isocratean model /[electronic resource] :Charles Marsh. - New York :Routledge,2013. - xii, 196 p. - Routledge research in public relations ;1. - Routledge research in public relations ;1..

Includes bibliographical references (p. [175]-187) and index.

1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.

Mode of access: World Wide Web.

ISBN: 9780203102985 (e-book : PDF)Subjects--Personal Names:

181790
Isocrates
Subjects--Topical Terms:

288974
Rhetoric
--Political aspects.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: PA4218 / .M27 2013

Dewey Class. No.: 885.01 / M365

Classical rhetoric and modern public relationsan Isocratean model /
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