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Global sport marketingcontemporary i...
~
Desbordes, Michel.
Global sport marketingcontemporary issues and practice /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Global sport marketingedited by Michel Desbordes and Andre Richelieu.
其他題名:
contemporary issues and practice /
其他作者:
Desbordes, Michel.
出版者:
Abingdon [England] ;Routledge,2012.
面頁冊數:
xiv, 194 p. :ill.
標題:
SportsCross-cultural studies.Marketing
電子資源:
http://www.tandfebooks.com/isbn/9780203126462
ISBN:
9780203126462 (e-book : PDF)
Global sport marketingcontemporary issues and practice /
Global sport marketing
contemporary issues and practice /[electronic resource] :edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] ;Routledge,2012. - xiv, 194 p. :ill. - Routledge research in sport business and management.
Includes bibliographical references and index.
pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
Mode of access: World Wide Web.
ISBN: 9780203126462 (e-book : PDF)Subjects--Topical Terms:
718211
Sports
--Marketing--Cross-cultural studies.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: GV716 / .G56 2012
Dewey Class. No.: 796.0688 / G562
Global sport marketingcontemporary issues and practice /
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http://www.tandfebooks.com/isbn/9780203126462
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