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Marketing technologiescorporate cult...

Simakova, Elena, (1973-)

Marketing technologiescorporate cultures and technological change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing technologiesElena Simakova.
其他題名:	corporate cultures and technological change /
作者:	Simakova, Elena,
出版者:	New York, N.Y. :Routledge,2013.
面頁冊數:	xvi, 185 p.
標題:	Organizational change.
電子資源:	http://www.tandfebooks.com/isbn/9780203102039
ISBN:	9780203102039 (e-book : PDF)

Marketing technologiescorporate cultures and technological change /
Simakova, Elena,1973-

Marketing technologiescorporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;7..

Includes bibliographical references (p. [168]-181) and index.

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

Mode of access: World Wide Web.

ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:

183373
Organizational change.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381 / S588

Marketing technologiescorporate cultures and technological change /
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300 $a xvi, 185 p.
490 1 $a Routledge studies in innovation, organization and technology ; $v 25
504 $a Includes bibliographical references (p. [168]-181) and index.
505 0 $a 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
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538 $a Mode of access: World Wide Web.
650 0 $a Organizational change. $3 183373
650 0 $a Electronic commerce. $3 189326
650 0 $a Technological innovations $x Economic aspects. $3 174814
650 0 $a Management $x Technological innovations. $3 618290
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