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The 1980'sa decade of marketing chal...

Academy of Marketing Science. (1981 :)

The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The 1980'sedited by Venkatakrishna V. Bellur.
其他題名:	a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Bellur, Venkatakrishna V.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing :2015.
面頁冊數:	xviii, 345 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	MarketingCase studies.United States
電子資源:	http://dx.doi.org/10.1007/978-3-319-16976-7
ISBN:	9783319169767 (electronic bk.)

The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceMiami Beach, Florida)1981 :

The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Venkatakrishna V. Bellur. - Cham :Springer International Publishing :2015. - xviii, 345 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319169767 (electronic bk.)

Standard No.: 10.1007/978-3-319-16976-7doiSubjects--Topical Terms:

445708
Marketing
--United States--Case studies.

LC Class. No.: HF5415.1

Dewey Class. No.: 658.800973

The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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