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The strategy planning processanalyse...

Grunig, Rudolf.

The strategy planning processanalyses, options, projects /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The strategy planning processby Rudolf Grunig, Richard Kuhn.
其他題名:	analyses, options, projects /
作者:	Grunig, Rudolf.
其他作者:	Kuhn, Richard.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2015.
面頁冊數:	xviii, 277 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Strategic planning.
電子資源:	http://dx.doi.org/10.1007/978-3-662-45649-1
ISBN:	9783662456491 (electronic bk.)

The strategy planning processanalyses, options, projects /
Grunig, Rudolf.

The strategy planning processanalyses, options, projects /[electronic resource] :by Rudolf Grunig, Richard Kuhn. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xviii, 277 p. :ill., digital ;24 cm.

Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.

ISBN: 9783662456491 (electronic bk.)

Standard No.: 10.1007/978-3-662-45649-1doiSubjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4012

The strategy planning processanalyses, options, projects /
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505 0 $a Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
520 $a Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.
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