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De-convergence of global media indus...

Jin, Dal Yong, (1964-)

De-convergence of global media industries

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	De-convergence of global media industriesDal Yong Jin.
作者:	Jin, Dal Yong,
出版者:	New York :Routledge,2013.
面頁冊數:	xv, 169 p. :ill.
標題:	Mass mediaManagement.
電子資源:	Click here to view
ISBN:	9780203588031 (e-book : PDF)

De-convergence of global media industries
Jin, Dal Yong,1964-

De-convergence of global media industries[electronic resource] /Dal Yong Jin. - New York :Routledge,2013. - xv, 169 p. :ill. - Routledge research in cultural and media studies ;47. - Routledge research in cultural and media studies ;13..

Includes bibliographical references (p. [151]-164) and index.

pt. 1. Convergence of the global media industries -- pt. 2. De-convergence of the global information systems and culture.

"Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis"--

Mode of access: World Wide Web.

ISBN: 9780203588031 (e-book : PDF)Subjects--Topical Terms:

537504
Mass media
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P96.M34 / J56 2013

Dewey Class. No.: 302.23 / J617

De-convergence of global media industries
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520 $a "Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis"-- $c Provided by publisher.
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