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European retail research.Volume 28,2014.

Foscht, Thomas.

European retail research.Volume 28,2014.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	European retail research.edited by Thomas Foscht ... [et al.].
其他作者:	Foscht, Thomas.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
面頁冊數:	vii, 160 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Retail tradeResearchEurope.
電子資源:	http://dx.doi.org/10.1007/978-3-658-09603-8
ISBN:	9783658096038 (electronic bk.)

European retail research.Volume 28,2014.
European retail research.Volume 28,2014.[electronic resource] /edited by Thomas Foscht ... [et al.]. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - vii, 160 p. :ill., digital ;24 cm. - European retail research,1867-8785. - European retail research..

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. Contents Making Consumers Switch from Counterfeit to Genuine Luxury Successful GAM Organisation The World's leading E-retailers and Environmental Sustainability Willingness to Pay in Food Retailing Retailing in Brazil Retailing in New Zealand Target Groups Retail Researchers, Retail Executives, Retail Lectures, Retail Students. The Editors Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

ISBN: 9783658096038 (electronic bk.)

Standard No.: 10.1007/978-3-658-09603-8doiSubjects--Topical Terms:

379489
Retail trade
--Research--Europe.

LC Class. No.: HF5429.6.E85

Dewey Class. No.: 381.094

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