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消費者購買精緻豪宅需求因素分析-以台中為例 = Applying Cus...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

消費者購買精緻豪宅需求因素分析-以台中為例 = Applying Customer Demand Analysis of Exquisite and Luxury House-The Case of Taichung

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Applying Customer Demand Analysis of Exquisite and Luxury House-The Case of Taichung
作者:	梁柏薰,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民104[2015]
面頁冊數:	67面圖，表 : 30公分;
標題:	精緻豪宅
標題:	luxury mansions
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/62156137732052206858
附註:	105年3月31日公開
附註:	參考書目：面56-57
摘要註:	本研究乃是以瞭解消費者購買精緻豪宅需求為目的,並依消費者不同的需求進行消費項目的分類,針對不同類別的消費者族群注重的構面不同,瞭解消費者購置精緻豪宅之主要需求構面因素、瞭解不同人口統計變項在各需求構面之差異性、瞭解精緻豪宅需求各構面之重要排序,最終歸納大台中地區消費者購置精緻豪宅需求構面因素有:「經濟效益」、「房屋特性」、「總體經濟」、「生活環境」,本研究進而對四大構面進行敘述統計之次數分配,問卷結果經統計檢定顯示,消費者購買大台中地區精緻豪宅考慮因素之重視程度是有顯著差異的,其優先順序由高至低分別為:「生活環境」、「房屋特性」最後則是「經濟效益」與「總體經濟」,本研究結果則可提供房地產開發業者加以分析並研究改進,以期更深入了解消費者的動機與行為,以及影響消費者願意購買精緻豪宅的主要因素,作為未來個案規劃設計與參考行銷策略資訊。 This study aimed to gain insight into consumer demand for purchasing luxury mansions. Based on consumers' varied needs, the consumption items were categorized. Targeting the different dimensions of concern to different types of consumer groups, the main dimension factors for consumer demand for purchasing luxury mansions, differences in demographic variables in various demand dimensions, and the order of importance of the dimensions of luxury mansions demand were investigated. Finally, the demand dimension factors contributing to the great Taichung area consumers' exquisite mansion purchases include: “economic benefits,” “house characteristics,” “macroeconomy,” and “living environment.” In this study, the frequency distribution of the descriptive statistics on the four dimensions was carried out. Through the statistical testing of the questionnaire results, findings show that the factors reached significant differences in terms of the degree of importance considered by consumers when purchasing luxury mansions in the great Taichung area. The order of priority from high to low is: “living environment,” “house characteristics,” and finally “economic benefits,” and “macroeconomy.” The research results shall be provided to real estate developers for analysis, research, and improvement in order to gain more profound understanding of consumers' motivation and behaviors, as well as the main factors affecting consumers' willingness to purchase luxury mansions, which shall be used for future case planning design and as a marketing strategy information reference.

消費者購買精緻豪宅需求因素分析-以台中為例 = Applying Customer Demand Analysis of Exquisite and Luxury House-The Case of Taichung
梁, 柏薰

消費者購買精緻豪宅需求因素分析-以台中為例 = Applying Customer Demand Analysis of Exquisite and Luxury House-The Case of Taichung / 梁柏薰撰 - [高雄市] : 撰者, 民104[2015]. - 67面 ; 圖，表 ; 30公分.
105年3月31日公開參考書目：面56-57.
精緻豪宅luxury mansions

消費者購買精緻豪宅需求因素分析-以台中為例 = Applying Customer Demand Analysis of Exquisite and Luxury House-The Case of Taichung
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