| 摘要註: |
目前國內對於振興商街再生機制,從民國80年代開始,政府即施行一連串,外部的基礎工程建設至內部的協會組織成立輔導等,但歷經約16年的「商街營造」政策推行,除了造成財政負擔嚴重及成效不彰外,人民對於政策的「信度」及「效度」也隨之降低。本研究透過歐美先進國家推動都市再發展的工具-BIDs 模式及成功案例,探討高雄市鹽埕堀江商場應用BIDs 的可行性。並使用深度訪談法,剖析產、官、學界等利害關係人對於建立BIDs 模式之看法差異關係。研究結果發現:(1)振興堀江商場,需要開發公有地,導入主力旗艦業種帶動商街小商店的發展。(2)改善商街內部業種業態的客層限制,營造街區專有的特色。(2)發展BID街區的規模尺度,應該結合周邊整體都市發展來看待。(3)要推動BID 光靠制度建立仍有不足,需要引入「商街專業經理人」制度,有效的凝聚各利害關係人共識。(4)對於街區組織的資金補助,應透過立法機制長期運作、建立良好監督機制,讓街區自發性的自主管理(或自治)。(5)在國內與BID 已有類同政策經驗累積,例如高雄市、臺中市商店街區管理輔導自治條例、公寓大廈管理條例等,提供了國內推動BID的良好契機。本研究經問卷調查及訪談得知,利害相關係人認為如果要建立自主管理機制,就要立法,否則無法執行,但認為當下時機並不成熟。同時主張政府需幫商家作公設改善與行銷、推廣,故自主管理意識並不清楚。 In terms of shopping street revitalization mechanisms, beginning in 1991, the government has implemented a series of external infrastructure construction to guiding the establishment of internal organizations, among other efforts in Taiwan. However, after approximately 16 years of promoting the “shopping street revitalization” policies, it not only caused a serious financial burden, poor results, but the people have also lowered their conceptions of policy “reliability” and “validity.” This study used the working tool used by advanced countries in Europe and the US in promoting urban redevelopment, BIDs models and successful cases to explore the feasibility of applying BIDs in Kaohsiung City Jue-jiang Shopping Area in Yancheng District. This study also conduced in-depth interviews to discuss different views and relationships according to interested parties in the industry, government, and academia regarding the establishment of BIDs models. The research results show:(1) Revitalization of Jue-jiang Shopping Area requires leadership in development of public lands near the surrounding area and introduce of frontrunner flagship shopping species typology as a leader of small business in the shopping street.(2) Improvement of client strata limitations in shopping types within the shopping streets, to create characteristics exclusive to the shopping streets.(3) The scale of BID street areas should also be integrated the holistic urban development with the surrounding areas.(4) Promotion of BID would be insufficient only with establishment of the system, and must introduce a system of “professional managers of shopping streets,” to effectively consolidate the consensus of various interested parties.(5) The financial assistance provided to street area organizations should be administered through legislative mechanisms, to establish good supervisory mechanisms, so that street areas can autonomously self-management (or self-governance).(6) Domestically, there has been accumulation of some policy experiences similar to BID, such as the Kaohsiung City and Taichung City regulations on autonomous shopping street area management and guidance, as well as regulations on the management of condominiums and high rises, which provide opportunities for the domestic promotion of BID. From questionnaires and interviews, this study found that stakeholders believe that establishment of autonomous management mechanisms requires legislation, or administration would be impossible. However, they also believe that it should be done in the future. At the same time, they assert that the government should help the businesses engage in improvement of public facilities, as well as marketing and promotions; thus they do not have a clear consciousness of autonomous management. |