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The why of the buy :consumer behavio...

Bay, Stefani.

The why of the buy :consumer behavior and fashion marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The why of the buy :Patricia Mink Rath ... [et al.].
其他題名:	consumer behavior and fashion marketing /
其他作者:	Rath, Patricia Mink.
出版者:	New York :Fairchild Books, An Imprint of Bloomsbury Publishing Inc.,2015.
面頁冊數:	xx, 451 p. :col. ill. ;26 cm.
標題:	Consumer behaviorUnited States.
ISBN:	9781609018986 (pbk.) :

The why of the buy :consumer behavior and fashion marketing /
The why of the buy :consumer behavior and fashion marketing /Patricia Mink Rath ... [et al.]. - 2nd ed. - New York :Fairchild Books, An Imprint of Bloomsbury Publishing Inc.,2015. - xx, 451 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

Preface -- Acknowledgments -- Introduction -- We are all consumers -- Why is consumer behavior important to the fields of fashion and design? -- Consumer behavior, marketing, and fashion : a working relationship -- Internal factors influence fashion consumers -- How fashion consumers perceive, learn, and remember -- Motivation and the fashion consumer -- Attitude and the fashion consumer -- Personality and the fashion consumer -- External factors influence fashion consumers -- Age, family, and life cycle influences -- Social influences on fashion consumers -- Demographics, psychographics, and the fashion consumer -- How fashion marketers communicate and consumers decide -- How marketers obtain and use consumer information -- Social media and the fashion consumer -- Consumer decision making -- How fashion consumers buy -- Global consumers of fashion and design -- Fashion consumers and responsible citizenship -- How ethics and social responsibility impact consumer behavior -- The role of government for fashion consumers -- References -- Glossary -- Credits -- Index.

ISBN: 9781609018986 (pbk.) :NT$2653

LCCN: 2014008262Subjects--Topical Terms:

219970
Consumer behavior
--United States.

LC Class. No.: HD9940.U4 / R38 2015

Dewey Class. No.: 746.9/20688

The why of the buy :consumer behavior and fashion marketing /
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700 1 $a Bay, Stefani. $3 729608
700 1 $a Petrizzi, Richard. $3 729609
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