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Mobile persuasion designchanging beh...

Marcus, Aaron.

Mobile persuasion designchanging behaviour by combining persuasion design with information design /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mobile persuasion designby Aaron Marcus.
Reminder of title:	changing behaviour by combining persuasion design with information design /
Author:	Marcus, Aaron.
Published:	London :Springer London :2015.
Description:	xxxiv, 659 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Computer science.
Online resource:	http://dx.doi.org/10.1007/978-1-4471-4324-6
ISBN:	9781447143246$q(electronic bk.)

Mobile persuasion designchanging behaviour by combining persuasion design with information design /
Marcus, Aaron.

Mobile persuasion designchanging behaviour by combining persuasion design with information design /[electronic resource] :by Aaron Marcus. - London :Springer London :2015. - xxxiv, 659 p. :ill., digital ;24 cm. - Human-computer interaction series,1571-5035. - Human-computer interaction series..

Foreword - Tom MacTavish -- Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.

Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

ISBN: 9781447143246$q(electronic bk.)

Standard No.: 10.1007/978-1-4471-4324-6doiSubjects--Topical Terms:

199325
Computer science.

LC Class. No.: QA76.76.A65

Dewey Class. No.: 004

Mobile persuasion designchanging behaviour by combining persuasion design with information design /
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