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Consumer behavior :buying, having, a...

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Solomon, Michael R.

Consumer behavior :buying, having, and being /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior :Mike R. Solomon.
其他題名:	buying, having, and being /
作者:	Solomon, Michael R.
出版者:	Boston :Pearson,c2017.
面頁冊數:	xxii, 601 p. :col. ill. ;29 cm
附註:	Revised edition of the author's Consumer behavior, 2015.
標題:	Consumer behavior.
ISBN:	9780134129938 (student edition) :

Consumer behavior :buying, having, and being /
Solomon, Michael R.

Consumer behavior :buying, having, and being /Mike R. Solomon. - 12th ed. - Boston :Pearson,c2017. - xxii, 601 p. :col. ill. ;29 cm

Revised edition of the author's Consumer behavior, 2015.

Includes bibliographical references and indexes.

Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

ISBN: 9780134129938 (student edition) :NT$7799

LCCN: 2015041651Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / S689 2017

Dewey Class. No.: 658.8/342

Consumer behavior :buying, having, and being /
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020 $a 9780134129938 (student edition) : $c NT$7799
035 $a 18838649
040 $a DLC $b eng $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.32 $b S689 2017
082 0 0 $a 658.8/342 $2 23
100 1 $a Solomon, Michael R. $3 236024
245 1 0 $a Consumer behavior : $b buying, having, and being / $c Mike R. Solomon.
250 $a 12th ed.
260 $a Boston : $b Pearson, $c c2017.
300 $a xxii, 601 p. : $b col. ill. ; $c 29 cm
500 $a Revised edition of the author's Consumer behavior, 2015.
504 $a Includes bibliographical references and indexes.
505 0 $a Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
650 0 $a Consumer behavior. $3 185170

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