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Social commercemarketing, technology...

Lai, Linda.

Social commercemarketing, technology and management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social commerceby Efraim Turban, Judy Strauss, Linda Lai.
其他題名:	marketing, technology and management /
作者:	Turban, Efraim.
其他作者:	Strauss, Judy.
出版者:	Cham :Springer International Publishing :2016.
面頁冊數:	xxi, 320 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business.
電子資源:	http://dx.doi.org/10.1007/978-3-319-17028-2
ISBN:	9783319170282$q(electronic bk.)

Social commercemarketing, technology and management /
Turban, Efraim.

Social commercemarketing, technology and management /[electronic resource] :by Efraim Turban, Judy Strauss, Linda Lai. - Cham :Springer International Publishing :2016. - xxi, 320 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank, and five online tutorials.

ISBN: 9783319170282$q(electronic bk.)

Standard No.: 10.1007/978-3-319-17028-2doiSubjects--Topical Terms:

188101
Business.

LC Class. No.: HF54.5

Dewey Class. No.: 650

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