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Brewing, beer and pubsa global persp...

Cabras, Ignazio.

Brewing, beer and pubsa global perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brewing, beer and pubsedited by Ignazio Cabras, David Higgins, David Preece.
其他題名:	a global perspective /
其他作者:	Cabras, Ignazio.
出版者:	London :Palgrave Macmillan UK :2016.
面頁冊數:	xix, 326 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Brewing industry.
電子資源:	http://dx.doi.org/10.1057/9781137466181
ISBN:	9781137466181$q(electronic bk.)

Brewing, beer and pubsa global perspective /
Brewing, beer and pubsa global perspective /[electronic resource] :edited by Ignazio Cabras, David Higgins, David Preece. - London :Palgrave Macmillan UK :2016. - xix, 326 p. :ill., digital ;24 cm.

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.

ISBN: 9781137466181$q(electronic bk.)

Standard No.: 10.1057/9781137466181doiSubjects--Topical Terms:

303076
Brewing industry.

LC Class. No.: HD9397.A2 / B74 2016

Dewey Class. No.: 338.4766342

Brewing, beer and pubsa global perspective /
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520 $a The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
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