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Demand driven strategic planning

Neves, Marcos Fava.

Demand driven strategic planning

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Demand driven strategic planningMarcos Fava Neves.
作者:	Neves, Marcos Fava.
出版者:	New York :Routledge,2013.
面頁冊數:	ix, 180 p. :ill., port.
標題:	Strategic planning.
電子資源:	Click here to view
ISBN:	9780203722343 (e-book : PDF)

Demand driven strategic planning
Neves, Marcos Fava.

Demand driven strategic planning[electronic resource] /Marcos Fava Neves. - New York :Routledge,2013. - ix, 180 p. :ill., port.

Includes bibliographical references (p. [165]-173) and index.

1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.

Mode of access: World Wide Web.

ISBN: 9780203722343 (e-book : PDF)Subjects--Topical Terms:

191522
Strategic planning.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD30.28 / .N4813 2013

Dewey Class. No.: 658.4012 / N518

Demand driven strategic planning
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100 1 $a Neves, Marcos Fava. $3 530707
245 1 0 $a Demand driven strategic planning $h [electronic resource] / $c Marcos Fava Neves.
260 $a New York : $b Routledge, $c 2013.
300 $a ix, 180 p. : $b ill., port.
504 $a Includes bibliographical references (p. [165]-173) and index.
505 0 $a 1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Strategic planning. $3 191522
650 0 $a Marketing $x Planning. $3 250863
650 0 $a Business networks. $3 201744
655 7 $a Electronic books. $2 local. $3 214472
776 1 $z 9780415626392 (pbk. : alk. paper)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203722343 $z Click here to view