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Leveraging brands in sport business

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Pritchard, Mark P.

Leveraging brands in sport business

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Leveraging brands in sport businessedited by Mark P. Pritchard & Jeffrey L. Stinson.
其他作者:	Pritchard, Mark P.
出版者:	New York ;Routledge,2014.
面頁冊數:	xi, 249 p. :ill.
標題:	Business planning.
電子資源:	Click here to view
ISBN:	9780203108994 (e-book : PDF)

Leveraging brands in sport business
Leveraging brands in sport business[electronic resource] /edited by Mark P. Pritchard & Jeffrey L. Stinson. - New York ;Routledge,2014. - xi, 249 p. :ill.

Includes bibliographical references and index.

pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).

Mode of access: World Wide Web.

ISBN: 9780203108994 (e-book : PDF)Subjects--Topical Terms:

199822
Business planning.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD30.28 / .L48 2014

Dewey Class. No.: 658.4012 / L659

Leveraging brands in sport business
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035 $a (OCoLC)857645989
035 $a 0000361
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050 $a HD30.28 $b .L48 2014
082 $a 658.4012 $b L659
245 0 0 $a Leveraging brands in sport business $h [electronic resource] / $c edited by Mark P. Pritchard & Jeffrey L. Stinson.
260 $a New York ; $a London : $b Routledge, $c 2014.
300 $a xi, 249 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Business planning. $3 199822
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Pritchard, Mark P. $3 746212
700 1 $a Stinson, Jeffrey L. $3 746213
776 1 $z 9780415534840 (hardback) $z 9780415534857 (pbk)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203108994 $z Click here to view

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