國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Political marketing and the 2015 UK ...

Great Britain.

Political marketing and the 2015 UK general election

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Political marketing and the 2015 UK general electionedited by Darren G. Lilleker, Mark Pack.
其他作者:	Lilleker, Darren G.
出版者:	London :Palgrave Macmillan UK :2016.
面頁冊數:	xi, 151 p. :ill., digital ;21 cm.
Contained By:	Springer eBooks
標題:	Political campaignsHistory21st century.Great Britain
電子資源:	http://dx.doi.org/10.1057/978-1-137-58440-3
ISBN:	9781137584403$q(electronic bk.)

Political marketing and the 2015 UK general election
Political marketing and the 2015 UK general election[electronic resource] /edited by Darren G. Lilleker, Mark Pack. - London :Palgrave Macmillan UK :2016. - xi, 151 p. :ill., digital ;21 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats) The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

ISBN: 9781137584403$q(electronic bk.)

Standard No.: 10.1057/978-1-137-58440-3doiSubjects--Corporate Names:

392461
Great Britain.
Parliament--History--To 1500.Subjects--Topical Terms:

748146
Political campaigns
--History--Great Britain--21st century.

LC Class. No.: JN956 / .P658 2016

Dewey Class. No.: 324.70941

Political marketing and the 2015 UK general election
LDR:02138nmm a2200313 a 4500 001 489562
003 DE-He213
005 20161109142845.0
006 m d
007 cr nn 008maaau
008 161213s2016 enk s 0 eng d
020 $a 9781137584403$q(electronic bk.)
020 $a 9781137584397$q(paper)
024 7 $a 10.1057/978-1-137-58440-3 $2 doi
035 $a 978-1-137-58440-3
040 $a GP $c GP
041 0 $a eng
050 4 $a JN956 $b .P658 2016
072 7 $a JPA $2 bicssc
072 7 $a POL000000 $2 bisacsh
082 0 4 $a 324.70941 $2 23
090 $a JN956 $b .P769 2016
245 0 0 $a Political marketing and the 2015 UK general election $h [electronic resource] / $c edited by Darren G. Lilleker, Mark Pack.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xi, 151 p. : $b ill., digital ; $c 21 cm.
490 1 $a Palgrave studies in political marketing and management
520 $a This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats) The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
610 1 0 $a Great Britain. $b Parliament $x History $y To 1500. $3 392461
650 0 $a Political campaigns $z Great Britain $x History $y 21st century. $3 748146
650 0 $a Great Britain $x Politics and government $y 21st century. $3 640800
650 1 4 $a Political Science and International Relations. $3 731583
650 2 4 $a Political Communication. $3 676204
650 2 4 $a Electoral Politics. $3 739989
700 1 $a Lilleker, Darren G. $3 251264
700 1 $a Pack, Mark. $3 748144
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Palgrave studies in political marketing and management. $3 748145
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-58440-3
950 $a Political Science and International Studies (Springer-41174)