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Managing TV brands with social media...

Berz, Jennifer.

Managing TV brands with social mediaan empirical analysis of television series brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing TV brands with social mediaby Jennifer Berz.
其他題名:	an empirical analysis of television series brands /
作者:	Berz, Jennifer.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2016.
面頁冊數:	xxi, 303 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Social mediaEconomic aspects.
電子資源:	http://dx.doi.org/10.1007/978-3-658-14294-0
ISBN:	9783658142940$q(electronic bk.)

Managing TV brands with social mediaan empirical analysis of television series brands /
Berz, Jennifer.

Managing TV brands with social mediaan empirical analysis of television series brands /[electronic resource] :by Jennifer Berz. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 303 p. :ill., digital ;24 cm.

Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing.

ISBN: 9783658142940$q(electronic bk.)

Standard No.: 10.1007/978-3-658-14294-0doiSubjects--Topical Terms:

529568
Social media
--Economic aspects.

LC Class. No.: HF5415.1255

Dewey Class. No.: 302.23

Managing TV brands with social mediaan empirical analysis of television series brands /
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