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A practical guide to entrepreneurshi...

Morris, M. J.

A practical guide to entrepreneurship :how to turn an idea into a profitable business /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A practical guide to entrepreneurship :Michael Morris.
其他題名:	how to turn an idea into a profitable business /
作者:	Morris, M. J.
其他作者:	Morris, Michael J,
出版者:	London ;Kogan Page Ltd.,2013.
面頁冊數:	1 online resource (305 pages)
標題:	Entrepreneurship.
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0001014.html
ISBN:	9780749466886$q(pbk.)

A practical guide to entrepreneurship :how to turn an idea into a profitable business /
Morris, M. J.

A practical guide to entrepreneurship :how to turn an idea into a profitable business /Michael Morris. - London ;Kogan Page Ltd.,2013. - 1 online resource (305 pages)

Includes bibliographical references and index.

A practical guide to entrepreneurship : how to turn an idea into a profitable business -- Contents -- Acknowledgements -- Introduction --

ISBN: 9780749466886$q(pbk.)Subjects--Topical Terms:

183598
Entrepreneurship.

LC Class. No.: HD62.5 / .M676 2013

Dewey Class. No.: 658.1/1

A practical guide to entrepreneurship :how to turn an idea into a profitable business /
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504 $a Includes bibliographical references and index.
505 0 $a A practical guide to entrepreneurship : how to turn an idea into a profitable business -- Contents -- Acknowledgements -- Introduction --
505 0 $a Part 1: Entrepreneurship -- 01.Entrepreneurship today -- 02.Becoming and being an entrepreneur -- 03.Not-for-profit (NFP) entrepreneurship --
505 0 $a Part 2: Evaluations -- 04.Business ideas - creation and evaluation -- 05.Running a business yourself -- 06.IT strategy --
505 0 $a Part 3: Customers and profits -- 07.Markets, market research and forecasting -- 08.Your proposition and pricing -- 09.Channels of distribution -- 10.Marketing communications --
505 0 $a Part 4: Financial management, raising finance -- 11.Costing -- 12.Controlling cash -- 13.Further financial planning -- 14.Credit control -- 15.Sources of finance --
505 0 $a Part 5: The law and the firm -- 16.Business legal entities and business names -- 17.Criminal and civil law as they affect business -- 18.The law of contract --
505 0 $a Part 6: Premises, operations, records and taxation -- 19.Premises - options and implications -- 20.Planning, control and purchasing -- 21.Safety and quality -- 22.Financial records and taxation --
505 0 $a Part 7: Employing staff -- 23.Why employ, planning to employ and employment law -- 24.Executing the recruitment plan --
505 0 $a Part 8: Managing risk, developing the firm -- 25.Risk management and insurance -- 26.Expansion and culture -- 27.Leadership and management --
505 0 $a Part 9: A systematic approach to growth -- 28.The PLG? Programme -- Learning resources --
505 0 $a Appendix 1: Cash-flow forecasting explained -- Appendix 2: Draft terms and conditions of sale -- Appendix 3: Starting a green business -- Useful websites -- Glossary -- References -- Index
650 0 $a Entrepreneurship. $3 183598
700 1 $a Morris, Michael J, $e author $3 748780
856 4 0 $u http://portal.igpublish.com/iglibrary/search/KOGANB0001014.html