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Fashion brand internationalizationop...

Cedrola, Elena.

Fashion brand internationalizationopportunities and challenges /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fashion brand internationalizationedited by Byoungho Jin, Elena Cedrola.
其他題名:	opportunities and challenges /
其他作者:	Jin, Byoungho.
出版者:	New York :Palgrave Macmillan US :2016.
面頁冊數:	xviii, 142 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
標題:	Fashion merchandising.
電子資源:	http://dx.doi.org/10.1057/978-1-137-52337-2
ISBN:	9781137523372$q(electronic bk.)

Fashion brand internationalizationopportunities and challenges /
Fashion brand internationalizationopportunities and challenges /[electronic resource] :edited by Byoungho Jin, Elena Cedrola. - New York :Palgrave Macmillan US :2016. - xviii, 142 p. :ill., digital ;22 cm. - Palgrave studies in practice: global fashion brand management. - Palgrave studies in practice: global fashion brand management..

1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

The first volume in the Palgrave studies in practice: global fashion brand management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

ISBN: 9781137523372$q(electronic bk.)

Standard No.: 10.1057/978-1-137-52337-2doiSubjects--Topical Terms:

364818
Fashion merchandising.

LC Class. No.: HD9940.A2 / F367 2016

Dewey Class. No.: 687.0688

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520 $a The first volume in the Palgrave studies in practice: global fashion brand management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
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