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The marketing pathfinderkey concepts...
~
Saren, Michael.
The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The marketing pathfinderDavid Stewart and Michael Saren.
其他題名:
key concepts and cases for marketing strategy and decision making /
作者:
Stewart, David,
其他作者:
Saren, Michael.
出版者:
Chichester, West Sussex :John Wiley and Sons,2014.
面頁冊數:
1 online resource.
標題:
MarketingManagement.
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781118758687
ISBN:
9781118758687 (electronic bk.)
The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
Stewart, David,1948-
The marketing pathfinder
key concepts and cases for marketing strategy and decision making /[electronic resource] :David Stewart and Michael Saren. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2014. - 1 online resource.
Includes bibliographical references and index.
ISBN: 9781118758687 (electronic bk.)
LCCN: 2014022697Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13
Dewey Class. No.: 658.8/02
The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
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http://onlinelibrary.wiley.com/book/10.1002/9781118758687
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