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Market segmentationhow to do it and ...

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Dunbar, Ian, (1951-)

Market segmentationhow to do it and how to profit from it /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market segmentationMalcolm McDonald and Ian Dunbar.
其他題名:	how to do it and how to profit from it /
作者:	McDonald, Malcolm.
其他作者:	Dunbar, Ian,
出版者:	Chichester, West Sussex :John Wiley & Sons,c2012.
面頁冊數:	1 online resource (xxi, 490 p.) :ill.
標題:	Market segmentation.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119207863
ISBN:	9781119207863 (electronic bk.)

Market segmentationhow to do it and how to profit from it /
McDonald, Malcolm.

Market segmentationhow to do it and how to profit from it /[electronic resource] :Malcolm McDonald and Ian Dunbar. - Rev. 4th ed. - Chichester, West Sussex :John Wiley & Sons,c2012. - 1 online resource (xxi, 490 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119207863 (electronic bk.)

LCCN: 2012023996Subjects--Topical Terms:

243335
Market segmentation.

LC Class. No.: HF5415.127 / .M398 2012

Dewey Class. No.: 658.8/02

Market segmentationhow to do it and how to profit from it /
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