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The marketer's handbookreassessing m...

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Young, Laurie, (1955-)

The marketer's handbookreassessing marketing techniques for modern business /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The marketer's handbookLaurie Young.
其他題名:	reassessing marketing techniques for modern business /
作者:	Young, Laurie,
出版者:	Chichester, West Sussex :John Wiley and Sons,2011.
面頁冊數:	1 online resource (xix, 494 p.) :ill.
標題:	Marketing.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119206606
ISBN:	9781119206606 (electronic bk.)

The marketer's handbookreassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbookreassessing marketing techniques for modern business /[electronic resource] :Laurie Young. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xix, 494 p.) :ill.

Includes bibliographical references (p. 469-477) and index.

ISBN: 9781119206606 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .Y7917 2011eb

Dewey Class. No.: 658.8

The marketer's handbookreassessing marketing techniques for modern business /
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