國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Measuring country imagetheory, metho...

Buhmann, Alexander.

Measuring country imagetheory, method, and effects /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Measuring country imageby Alexander Buhmann.
其他題名:	theory, method, and effects /
作者:	Buhmann, Alexander.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2016.
面頁冊數:	xvi, 163 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	National characteristics.
電子資源:	http://dx.doi.org/10.1007/978-3-658-15407-3
ISBN:	9783658154073$q(electronic bk.)

Measuring country imagetheory, method, and effects /
Buhmann, Alexander.

Measuring country imagetheory, method, and effects /[electronic resource] :by Alexander Buhmann. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xvi, 163 p. :ill., digital ;24 cm.

Towards an integrative model of the country image -- A variance-based approach for PR measurement and evaluation -- From model to measurement -- The constitution and effects of country image and identity.

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Contents Towards an integrative model of the country image A variance-based approach for PR measurement and evaluation From model to measurement The constitution and effects of country image and identity Target Groups Researchers and students of Social Sciences and Communication Studies Practitioners in International Public Relations and Public Diplomacy The Author Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

ISBN: 9783658154073$q(electronic bk.)

Standard No.: 10.1007/978-3-658-15407-3doiSubjects--Topical Terms:

174235
National characteristics.

LC Class. No.: BF753

Dewey Class. No.: 155.89

Measuring country imagetheory, method, and effects /
LDR:02505nmm a2200313 a 4500 001 496488
003 DE-He213
005 20170216094938.0
006 m d
007 cr nn 008maaau
008 170323s2016 gw s 0 eng d
020 $a 9783658154073$q(electronic bk.)
020 $a 9783658154066$q(paper)
024 7 $a 10.1007/978-3-658-15407-3 $2 doi
035 $a 978-3-658-15407-3
040 $a GP $c GP
041 0 $a eng
050 4 $a BF753
072 7 $a GTC $2 bicssc
072 7 $a LAN004000 $2 bisacsh
082 0 4 $a 155.89 $2 23
090 $a BF753 $b .B931 2016
100 1 $a Buhmann, Alexander. $3 759059
245 1 0 $a Measuring country image $h [electronic resource] : $b theory, method, and effects / $c by Alexander Buhmann.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer VS, $c 2016.
300 $a xvi, 163 p. : $b ill., digital ; $c 24 cm.
505 0 $a Towards an integrative model of the country image -- A variance-based approach for PR measurement and evaluation -- From model to measurement -- The constitution and effects of country image and identity.
520 $a Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Contents Towards an integrative model of the country image A variance-based approach for PR measurement and evaluation From model to measurement The constitution and effects of country image and identity Target Groups Researchers and students of Social Sciences and Communication Studies Practitioners in International Public Relations and Public Diplomacy The Author Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.
650 0 $a National characteristics. $3 174235
650 0 $a Nationalism. $3 186631
650 1 4 $a Social Sciences. $3 278901
650 2 4 $a Communication Studies. $3 522484
650 2 4 $a Media and Communication. $3 742407
650 2 4 $a Corporate Communication/Public Relations. $3 737145
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-15407-3
950 $a Social Sciences (Springer-41176)