Retail brand equity and loyaltyanaly...
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  • Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Retail brand equity and loyaltyby Julia Katharina Weindel.
    其他題名: analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
    作者: Weindel, Julia Katharina.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden :2016.
    面頁冊數: xxii, 195 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: Brand loyalty.
    電子資源: http://dx.doi.org/10.1007/978-3-658-15037-2
    ISBN: 9783658150372$q(electronic bk.)
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